ADNOC Named UAE’s most Important Brand For a Second Consecutive Year

Adnoc’s image esteem builds 29% to $11.39bn in 2020, while Etisalat held its title as the most important B2C brand in the Middle East and Africa for the third continuous year, as indicated by consultancy Brand Finance.

Abu Dhabi National Oil Company (ADNOC) is the UAE’s most important brand for a second back to back year and among the world’s best ten most significant oil and gas marks just because, while Etisalat held its title as the most significant B2C brand in the Middle East and Africa for the third year, as indicated by the most recent review by Brand Finance. The state-possessed oil association’s image esteem hopped to $11.39 billion (Dh42bn) in 2020, an expansion of about 29 percent from 2019, as indicated by the brand valuation and methodology consultancy. This makes Adnoc the quickest developing brand in the Middle East and North Africa (Mena) in 2020 and the first UAE brand to outperform $10bn in esteem.

The London-based consultancy uncovered its Brand Finance Global 500 report at the World Economic Forum in Davos on Tuesday.

“The Middle East, and specifically the Gulf locale, is home to increasingly more world-class brands, as we have watched these powerhouses advancing up our rankings since Brand Finance attempted its first Global 500 investigation in 2007,” said David Haigh, CEO of Brand Finance. “The authority of these brands is to be praised.”

Adnoc Group CEO Dr. Sultan Ahmed Al Jaber got the most elevated positioning among both Mena locale CEOs and national oil organization CEOs for “brand stewardship and brand esteem creation”, Adnoc said. Both Dr. Al Jaber and Saudi Aramco’s CEO Amin Nasser are new participants to the consultancy’s Brand Guardianship Index investigation of the world’s main 100 CEOs.

The UAE represents four percent of worldwide unrefined creation, quite a bit of it from fields possessed and worked by Adnoc in Abu Dhabi. The national oil organization is on track to arrive at 4 million barrels for every day of creation limit this year as it hopes to expand yield ability to 5 million BPD throughout the following decade.

In the course of recent months, the most critical drivers of Adnoc’s image esteem development included consistency of best practice over the association, a solid spotlight on wellbeing and its achievement in encouraging neighborhood monetary development and remote direct speculation, the organization said.

Adnoc has flooded in front of telecoms monster Etisalat and the world’s greatest universal aircraft Emirates to the top spot of the UAE’s most important brand. Etisalat held its title as the most significant B2C brand in the Middle East and Africa for the third sequential year.

Locally, oil significant Saudi Aramco positioned the most important B2B brand in the Middle East and Africa and 24th all around, with a brand estimation of $46.8bn, as indicated by the report. This makes it the most significant brand among the 44 new participants in the positioning. 

Comprehensively, Amazon turned into the world’s most significant brand for the third successive year, breaking the so far unattainable $200bn brand esteem mark. Amazon’s image esteem came to $220.8bn in 2020, up 18 percent from 2019. That is about $60bn more than Google’s and $80bn more than Apple’s image valuations. Ferrari, the famous Italian extravagance sports vehicle creator, held its situation as the world’s most grounded brand for the second year straight, with a Brand Strength Index (BSI) score of 94.1 out of 100.

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