March 29, 2024

CES 2022: Sony plans to enter into EV automobile arena with Vision-S SUV prototype

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Sony Group Corporation (Sony) recently at the CES 2022 has announced unveiling \”VISION-S,\” an initiative aimed at contributing to the evolution of mobility, and exhibited a prototype vehicle at its booth.

For the demonstration purpose in the real global world, Sony had started public road testing in Europe in December and commenced verification tests pertaining to the Safety and client experience of the imaging and sensing technology connected inside and outside the vehicle, and the human-machine interface (HMI) system.

Sony had commenced 5G driving tests in April 2021 and will endure out to apply its cutting-edge technologies to offer the latest experiences in the realm of mobility, which is experiencing a shift to electric vehicles (EV).

Sony also announced further development of the above efforts entering the latest phase of Vision-S Development, announcing further development phase at CES 2022

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VISION-S EV and Prototypes-Sony to enter Automobile Industry with unveiling Next-Gen EV SUVs at CES 2022

Salient Features of Vision-S and further SUV prototypes are listed below.

Display of latest SUV-prototype vehicle accommodating diverse standards and lifestyles

As per Sony, Vision-S\’s core focus is evolving mobility to be even closer to the general public, while developing technologies centered on safety and security, adaptability, and entertainment.

At CES 2022, Sony announced and unveiled an SUV-type prototype vehicle (VISION-S 02) as a new form factor. This vehicle utilizes the same EV/cloud platform as the prototype (VISION-S 01), which is being tested on public roads.

Sony also announced that by offering entertainment experiences utilizing the large interior space and variations of a 7-seater, this new prototype will, together with VISION-S 01, promote the accommodation of a large variety of lifestyles within a society where values are surging and become diversified.

Vision-S: Status of efforts in priority areas

Safety Standards

As per the Sony firm sources, the system aids in secure drivability by recognizing and analyzing the surrounding environment in real-time, with sensors installed 360 degrees around the vehicle. These sensors comprise high-sensitivity, high-resolution, wide dynamic range CMOS image sensors and LiDAR sensors that accurately sense three-dimensional space.

Sony also added that additionally, the system offers out spontaneous driver interaction in conjunction with the vehicle\’s sound system and HMI system, so that the driver can accurately judge the status of the surrounding environment, such as the presence of emergency vehicles, even from inside the vehicle.

Sony also focuses to offer up greater safety and comfort to all through its sensor and communication technologies and is currently conducting functional verification tests in Europe toward the release of Level 2+ advanced driver assistance systems (ADAS) on public roads.

Adaptation: Getting closer to the public and progressing jointly

Time-of-Flight (ToF) sensors are utilized to offer out the monitoring functions for driver authentication and to watch over passengers. They also provision intuitive gesture and voice commands that are envisioned to enhance the usability of the car interface.

Additionally, in order to deliver an environment that suits each client’s preferences, the vehicle will comprise the latest function that empowers the clients to customize the display theme and the acceleration and deceleration sounds of the vehicle.

Vehicle settings, key locks, and client settings can be synchronized by networking the vehicle to the cloud utilizing mobile communication, comprising the 5G communication, which features low-latency, high-capacity, and high-speed capabilities.

Additionally, since updates are reflected in the vehicle via over the air (OTA), it is possible to provide security and evolve service functions and value-added offerings continuously.

Remote operation: Utilizing Sony\’s in-house technologies and knowledge of communication technology and security cultivated through the development of smartphones, Sony has positioned remote operation as an important technology in anticipation of the arrival of the autonomous driving era.

To accomplish this, Sony conducted driving experiments connecting Japan and Germany with 5G, and is working with its partners to achieve low-latency transmission (video and control signals) and communication control (monitoring and prediction) using the telematics system installed in VISION-S 01.

Entertainment Features: Inspiring the mobility entertainment space

As per Sony’s announcement, the seat speakers, which produce a three-dimensional sound field, and the streaming service compatible with \”360 Reality Audio\” offers an immersive music experience as if passengers are surrounded by the live performance of a favorite artist.

In addition, to offering a high-quality movie experience, VISION-S comprises of the fully integrated digital video service \”BRAVIA CORE for VISION-S.\” The service enables shared or individual video playback on the front panoramic screen and individual rear-seat displays.

Further extending the potentials of in-vehicle entertainment, gaming competences have expanded to being able to play PlayStation games through a remote connection to a console at home, in addition to the ability to play streaming games through the cloud.

Entering the Latest phase

In order to further quicken and produce the latest proposals that further grow the mobility experience, Sony will establish an operating company \”Sony Mobility Inc.\” in the spring of 2022, via which the firm intends to explore entry into the EV market.

Business objectives of the latest firm

The latest firm will aim to make the best utilization of AI and robotics technologies, helping realize a world where everyone can live in harmony with robots on a daily basis, fill people with emotion, and contribute to society. With VISION-S, which contributes to the evolution of mobility, together with the autonomous entertainment robot Aibo, and the drone Airpeak, Sony will seek to continue to create new value in a variety of fields.

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