For bolstering the SME’s across Abu Dhabi, Khalifa Fund and Amazon partner on a joint E-Powered programme


Under the Abu Dhabi backed E-empowered program for supporting and bolstering SMEs that act as the core pillar for the emirates economy as it aggregates for 98 percent of core businesses in emirates.

This unique E-empowered program, under Abu Dhabi inspired initiative, the Khalifa Fund for the enterprise development, an Abu Dhabi government agency, alongside Amazon for aiming to support as well as in aiding for the expansion plans for Abu Dhabi-based small and medium-sized enterprises (SMEs) as well as the entrepreneurs by promoting the interactive eLearning content that will support for the small businesses to flourish in the digital economy.

This new e-empowered joint program will offer the following benefits to UAEs flourishing and major pillar termed as SMEs for their overall enhancement as well as for offering them various tools and insights thereby providing major boost up on diversification as well as their overall expansion of businesses strategy and garnering optimal reach amongst million of client base via

The E-empowered module will have a self-learning online education program, that will be corely offered as a part via Amazon’s continuous striving committed efforts towards empowerment as well as enabling small business entrepreneurship that in turn will provide following benefits: –

  • A thorough access towards Abu Dhabi’s SME Community access for in excess of 10 weeks or 50 hours of E-learn self-content.
  • Four months of dedicative seller support that’s all inclusive with the E-empowered initiative for an overall extension of unlocking, unearthing their core potentials, better business diversification and surge.
  • Training module will be having welcome online training sessions, skilled advice, and a host of informative support, together with step-by-step guides to creating and mounting businesses on
  • This joint initiative is announced as a part of “Abu Dhabi inspired” program, that was launched for driving forward innovative responses, promotion of swifter government thinking, community, procuring as well as investing in best talents, developing as well as launching of perceptible concepts that will have a positive impact on general public now and into the future.

Chairman of the fund and the Abu Dhabi Department of Economic Development, His Excellency Mohammed Ali Al Shorafa Al Hammadi stated that “Going beyond the ordinary function of a SME developer, Khalifa Fund is dedicated towards commanding as well as developing the SME community and entrepreneurial ecosystem over the UAE through establishing partnerships with world enterprise leaders like Amazon. This instant fellowship is a natural subsequent step of their trip in accordance with promotion of innovation, similarly advance the UAE’s SME sector, or eventually help the increase regarding our countrywide entrepreneurial culture, within block with the Abu Dhabi Vision.”

“We are confident that, together including Amazon, we will reflect entrepreneurs across a diverse thoroughness over industries in imitation of receive their businesses in imitation of the next stage within the e-commerce space.”

He added: “The fellowship among Khalifa Fund and Amazon desire deliver about ground-breaking benefits because UAE entrepreneurs; collaborating corporations who completed then graduate from E-Empower perform expect distinctive advantages beside Amazon, certain so jump-starting their boom ride about through the tailor-made syllabus then customized hints about programs then features in accordance with accelerate theirs growth.”

Graduates choice additionally bear get admission to according to Amazon selling companion advantages such as easy listing tools, charge processing, or promotional capabilities in accordance with help to them find located by customers.”

More than 50% over the entirety sold among Amazon’s shops globally comes beyond 1/3 birthday celebration sellers, close about who are SMEs. has regularly launched tools according to assist provincial businesses, inclusive of the Amazon Seller Mobile App, which lets in Selling Partners according to administration business along more speed, ease, or flexibility. Amazon efforts also include webinars focused at provincial sellers. Working with partners such as the Khalifa Fund, Amazon will proceed in accordance with drive academic initiatives forward throughout the UAE and wider region.

Ronaldo Mouchawar, Vice President concerning Amazon Middle East or North Africa (MENA), said: “At Amazon, helping SMEs is an integral share about our action then a development about our customer-centric culture. Our fellowship along younger groups spans the agency as like he sells their merchandise online, drive shipping companies, publish books, and propagate latter apps and capabilities the use of our astronaut applications – their godsend is our success. That’s portion about the reason up to expectation of 2020, Amazon plans in conformity with have invested extra than $18 billion within logistics, tools, services, programs, then human beings according to exhort the growth concerning our SME sellers.”

“The tie-up including Khalifa Fund marks an answer milestone in our perdurable efforts into the MENA area according to champion younger agencies inside our native communities. We are confident so much our efforts with the Khalifa Fund pleasure see us acceptance greater Abu Dhabi entrepreneurs in accordance with, as like those select after develop their agencies including us.”

The US Ecommerce major Amazon, stated further that they have an investment plan worth $18 billion (Dh66.1 Billion) this particular year for the logistics, tools, services, programs as well as on the employment of staff to develop the growth of its SME sellers. Amazon also stated that the overall partnership with smaller trades will power an array of happenings that aids the firms to sell products online, deliver goods, publish books as well as in creation of latest apps and other technology businesses that optimally utilizes Amazon’s cloud services.


Please enter your comment!
Please enter your name here