Middle East Digital Revolution is currently powered by the Female Entrepreneurs

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Core Pointers: –

As per the current Mastercard Research stated out that 81% of the territories female entrepreneurs have had got a digitalized existence for their commercial operations.

Tapping into the potential for a better digitalized economy for prospering as well as development despite having the gender gaps as well as social hurdles, Entrepreneurial Female within the Middle East as well as Africa (MEA) are all powering out their way.

According to the introductory Mastercard MEA SME Confidence Index, 81 percent of the territories female entrepreneurs have a digital existence for their commercial operations, as comparatively to 68 percent of their male employee group.

  • In terms of a digital track of the territories female entrepreneurs, social media (71 percent) powers out the way, tracked by a business website (57 percent). In the Middle East and North Africa, more of the female entrepreneurs had a website (71 percent) than a social media presence (55 percent).
  • These verdicts are associated with Mastercard’s global pledge to connect 25 million womenfolk entrepreneurs to the digital economy within the year 2025.
  • The Executive Vice President, Market Development, Middle East and Africa, Mastercard, Amnah Ajmal, stated out that; “Globally, women-owned businesses are well represented in the entrepreneurship space, yet it is estimated that they only access between 2-10 percent of commercial bank finance. This reflects the huge potential SME women entrepreneurs have when we accelerate their access to financial and digital tools which will enable greater gender parity in the business ecosystem.”

As per the Mastercard’s overall survey, the trust levels over the digital dealings are on huge level with 30 percent of female entrepreneurs in MEA undergoing no hurdles in acknowledging the additional payments digitally versus currency payments.

In the 2020 Mastercard Index of Women Entrepreneurs (MIWE), suggestion had already occurred of how womenfolk powered commercial owners have retorted to a fresh world of operations with transformed trust and compliance, tapping into fresh commercial prospects or rearranging their commercial models to cater to fresh client behavior and local or global requirements.


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