Middle Eastern Start-ups as well as SMBs to be bolstered with ample support from Amazon’s PayFort

For supporting and powering the Middle Eastern tertiary SMBs (Small and Medium) sized businesses and start-ups, the retail giant Amazon owned subsidiary PayFort has launched an AED1 million drive known as #StartUpStayUp initiative.

The million-club drive by the FinTech firm will involve in excess of hundred of start-ups as well as SMB ‘merchandising partners’ to get into an advantageous position from the drive, thereby optimizing and surging the online traffic as well as revenue boost up.

Targeting from in excess of 10 categories, that is inclusive of

  • Grocery.
  • Food and beverage.
  • Home services.
  • Fashion.
  • Beauty.
  • Entertainment.
  • Health, Wellness.
  • Fitness.
  • Automotive.
  • ELearning.

The FinTech firm PayFort in addition to the drive, will as well as be launching an exclusive funding drive for a three-month digital marketing campaign whose net worth is a one million dirhams across multiple media channels, inclusive of an organic, paid and influencer social campaigns, video content production, email marketing campaigns, and interior marketing promotions.

The campaign will as well as support the SMBs and start-ups from across another Middle Eastern tertiary like Saudi Arabia, Egypt etc. The firm has also announced that it will waiver the maintenance fees for most of the SMBs as well as start-ups across the region. The firm’s

With the aim of this integrated approach for reaching in excess of 5 million client base, the PayFort has joined in tandem with support from the premier banking institutions across the territory that includes Emirates NBD Bank in the UAE, Commercial International Bank (CIB) in Egypt and The Saudi British Bank (SABB) in Saudi Arabia for supporting its campaign drive.

Omar Soudodi, Managing Director of PayFort stated that “the firm PayFort team recognizes the value of the crucial time for the many start-ups as well as SMBs within the territory and have always strived harder to aid and provide instant net worth to the small and medium sized businesses, start-ups by  initiating their online payment processes. #StartUpStayUp initiative would thereby prove as a beneficial tool for accepting online medium payments as well as surging the cash flow towards its merchandising partners in the surging presence of PayFort’s digital channels.”

Suvo Sarkar group head of retail banking and wealth management at Emirates NBD, Dubai’s largest lender by assets stated that “They are highly pleased for partnering with PAYFORT in this initiative and as principal UAE bank, they remain deeply committed to supporting start-ups as well as small businesses, who are dynamic contributors to the economy as well provide their clients with attractive offers and assistances, providing boosted value and convenience especially during this time.”

Mr. Khalid Almuammar, GM Mid-Market yet SME, SABB Stated that “We’re aged according to accomplice together with PayFort within its #StartupStayUpInitiative to guide Saudi start-ups whoever are facing unprecedented challenges due according to the current health-economic crisis. The affects hold resulted between tremendous layoffs, among culling in accordance with corporations shifting theirs approach and pivoting theirs imparting to continue. Their core aim is in accordance to support all current organizations after come away in conformity with a strong start and make a contribution in conformity with a greater diverse then sustainable economy.”

Rashwan Hammady, Head concerning Retail Segment or Product, CIB said: “Startups want guide at present extra than ever; we are elderly in conformity with cooperate together with a lead Payments Service Provider certain namely PayFort in #StartupStayUp initiative in conformity with conduct the startups toward operational continuity yet economic sustainability all through it strong times. This partnership born beside our faith into the significance concerning our position in accordance with bolster the entrepreneurial ecosystem, in addition to, presenting worth according to our customers with offers or offers beyond their favorite brands then startups.”


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