Rotana showcases its global ambitions at World Travel Market London

Company’s ambitious plans for growth highlighted through its recent entries to the Eastern European and East African markets together with its pipeline of upcoming hotels

Abu Dhabi, UAE – 04 November 2019: Rotana, one of the leading hotel management companies in the region with hotels across the Middle East, Africa, Eastern Europe, and Turkey, is showcasing its diverse collection of hotels at World Travel Market (WTM) London 2019. Taking place this week at the ExCeL London convention center from 4-6 November, the event provides Rotana with an outstanding platform for engagement with key stakeholders, partners and customers in the UK market.

This year marks Rotana’s 13th consecutive participation at one of the biggest annual gatherings for the global travel industry, which brings together more than 51,000 international travel-trade professionals under one roof for unrivaled networking and knowledge-sharing opportunities. Visitors to the Rotana stand can learn more about the company’s recent openings and highly active pipeline of upcoming hotels.

One of the key points of interest for delegates is Rotana’s entry to the Eastern European market with the opening of the Bosmal Arjaan by Rotana in Bosnia and Herzegovina. Strategically located in Sarajevo’s Bosmal City Centre complex, the new hotel features 132 suites, in addition to a gymnasium, a sauna, and multiple treatment rooms. The hotel, which opened in September, introduces a fresh concept to the local hospitality scene and is the second tallest residential tower in the Balkans region.

Underlining its strong focus on expansion in Africa, Rotana is going to open its first hotel in the East of the continent this month. Conveniently located in Dar Es Salaam, Tanzania, Johari Rotana is situated in close proximity to the Zanzibar Ferry and just 30 minutes from Julius Nyerere International Airport. The modern and elegantly designed property offers individual experiences tailored for both business and leisure travelers. Johari Rotana features 193 luxurious rooms and suites, 60 serviced apartments and a choice of five stylish dining venues.

The company is also highlighting twelve upcoming Rotana hotels that are scheduled to open before the end of 2020, which will take its total number of operational properties to 80. The pipeline encompasses new properties in Saudi Arabia, UAE, Jordan, and Iraq.

Commenting on the significance of the event, Rotana’s Acting CEO Guy Hutchinson said: “We are delighted to be here in London and participate in the World Travel Market, one of the most important gatherings in the annual industry calendar. This year, we are proud to showcase our recent expansions into two new geographies that further strengthen our global presence in Eastern Europe and East Africa. These important milestones marked fresh chapters in our ongoing success story. As we look to the future with confidence, we will continue to build on the solid foundations we have created and explore new opportunities to enhance the guest experience.”

Rotana currently operates 68 properties in 25 cities across 14 countries in the Middle East, Africa, Eastern Europe, and Turkey. These offer a combined total of 18,018 rooms across several distinct brands, which cater to the needs of all types of travelers. Saudi Arabia continues to remain a key focus for Rotana’s expansion plans, with a further three properties set to open in the Kingdom during the coming months.

About Rotana


Rotana currently manages a portfolio of over 100 properties throughout the Middle East, Africa, Eastern Europe, and Turkey, with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all the time spent in its range of hotels ‘Treasured Time’. This means Rotana has pledged to understand and meet the individual needs of all guests.

In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana and The Residences by Rotana. Treasured Time. The Rotana promise to you.

Further information on any Rotana property, its brands or reservations can be obtained by visiting rotana.com or by contacting one of the regional sales offices.