By taking the pulse of the retail activity every quarter, there is a huge upsurge as well as better improvement that can be witnessed as on the platform. We initially began tracking the outpouring in digital brought about by the pandemic with our 2020 Q1 Shopping Index as clients lifted their shopping online the preceding March and began to stack up the essential merchandize.
With the announcement of our Q1 2021 Shopping Index, we’re farsighted how the pandemic has facilitated ushering in a new wave of digital shoppers that are here to be stayed out.
By the sheer output and Numbers
- During the Q1 (First Quarter) Global digital revenues surged up by 58% YoY globally, powered out by a blend of overall online traffic evolution (27%) and an upsurge in the quantity of currency spent by shoppers per site visit (31%)
- Merchandize categories with the most expansion in Q1 YoY:
- Sporting goods (101%)
- Home appliances (96%)
- Luxury handbags (95%)
- Merchandize categories with the minimum evolution in Q1 YoY:
- Active apparel (42%)
- Home, dining, art & decor (40%)
- General handbags & luggage (8%)
The vitality and why that Matters so much
With retailers and clients moving online in reply to the pandemic, Q1 data specifies that the traditions formed over the course of the year and the 2020 break season are here to stay. As nations like the United States begin to reopen, retailers and trades will be required to rethink the role of the store (as well as the store associates) and how it can serve as a critical constituent of the digital spending experience in 2021.
Explore Further
An investigation of spending between March 15th and March 19th that compared 2021 to 2020 discovered that the topmost mounting categories were luxury handbags, active apparels as well as the electronics and accessories.
The Salesforce Outlook
Rob Garf, VP and GM, Retail at Salesforce stated out that “Retailers were forced to be scrappy last year as they reacted to an influx of new digital shoppers and embraced new tactics like curb side pickup to aid to keep consumers safe.”
“The progress in digital commerce over the initial quarter is a signal that retailers will require to linger to scale their investments in digital while refocusing the in-store experience. Ultimately, stores must offer a balance of contactless and immersive experiences to cater to the differing needs of consumers.”
More Data
Find better insights by discovering the interactive Shopping Index dashboard powered by Tableau.
Q1 Shopping Index Methodology
The Q1 Shopping Index unearths the true shopping level via analysing the activity of in excess to one billion clients across more than 40 nations powered by Commerce Cloud. Numerous factors are subsequently applied to extrapolate projections and actuals for the broader retail industry.
To qualify for inclusion in the analysis set, a digital commerce site must have handled throughout the analysis period, in this case Q1 2019 through Q1, 2021, and meet a monthly minimum visit threshold. Additional data hygiene factors are applied to help ensure consistent metric calculation.
The Shopping Index is not indicative of the operational performance of Salesforce or its reported financial metrics including GMV growth and comparable customer GMV growth.
