Liana Technologies, had recently announced acquiring formalities having successfully negotiated majority stake in Swedish marketing technology company Ungapped, in a deal that was done on October 29th 2021.
With this acquisition, Liana Technologies wishes for progressing strategy for being largest provider for cloud marketing as well as communications services within the Nordic nations.
Liana Technology is a global SaaS firm with over 15 years expertise for offering higher quality, client-friendly digital marketing and communications technologies to marketing and communications professionals. The firm stated that it has offices in six nations having in excess of 3,500 global clients.
The firm also added out that, it is also one of the data-driven marketing technologies pioneer.
Founded in 2006, Ungapped is a technology company focused on email marketing, event management surveys. Ungapped’s expertise, especially in organizational and public sector communications, robust Liana’s position as the most reliable choice for e-mail marketing and communications for Swedish corporate customers. Ungapped has a robust client base and seamlessly complements Liana’s operations, offering in Sweden.
Samuli Tursas, CEO of Liana Technologies, stated, “Ungapped’s accession to the Liana family is a very important step for us on our journey to become the Nordic market leader in marketing and communications SaaS services. We are very pleased to have found a common tone with Ungapped, because our solutions complement each other, we can learn a lot from each other and continue to grow together.”
With this acquisition, Oscar Uribe, the founder of Ungapped, will be appointed CEO of Liana Technologies’ Swedish operations. “We are excited to join the Liana team at this unprecedented time as the marketing field undergoes major changes. The products we offer will help us establish ourselves as a Martech leader in our industries and enable us to grow even faster, commented Oscar Uribe.
Press Release received on mail from Liana Technologies