Sarah Trombetta will lead the charge as Chief Client Officer for Procter and Gamble, AMEA (Asia, Middle East & Africa) as per the announcement recently done by the Grey Group. Trombetta will take over the reigns of Yashaswini Samat, a 28-year Grey veteran who will endure aiding the business transition till the closure of the year.
Sarah Trombetta-Chief client officer for P&G, AMEA
Trombetta (In the picture) will be an integral part of WPP/ Grey’s P&G Global Leadership Team, operating closely with the president and global COO of Grey Group, Nirvik Singh, and the president of Grey global clients and business leadership for P&G, WPP, Debby Reiner.
Trombetta will be taking over the new role from her previous role as CEO of Red Havas, where she spent her previous two years leading the network’s Australian market. As per the firm, Trombetta will be leading from the front for the establishment of the strategic direction of the P&G business across the core regions, powering integrated strategies as well as creative ambitions for their iconic brands.
Trombetta has vast experience spanning 20 years in advertising across numerous continents, comprising of the Asia Pacific, Europe, and Australia.
This move-in turn replicates a return for her as she was previously the CEO of Grey Hong Kong from 2015 to 2019, wherein her leadership was the core factor on which the agency successfully shifted its end-to-end digital marketing services solutions for Greater China’s largest clients, bringing social commerce, advertising, retail, and activation together to deliver growth for many global brands. The brands comprised P&G (Pantene, Gillette, Olay, Downy, & Always), HSBC, Hong Kong Tourism Board, and GSK.
Prior to this role, she also held for a brief period of time core board-level positions in Asia-Pacific and the UK at H+K Strategies, another WPP global agency.
Statement from Nirvik Singh, president and global COO of Grey Group
Nirvik Singh stated, “We are beyond thrilled to welcome Sarah back. She is an awarded agency leader, who has had success building global brands in multiple countries, and her track record for transformation and growth is highly impressive. Sarah is a client-focused business leader and strategic thinker who inspires with her energy and vision.”
Nirvik also added: “I am confident she will lean into the changes on how brands go-to-market across key regions, drawing on our talent and capabilities. Sarah’s skill as a collaborator within a global business will further amplify the success of Grey’s borderless strategy and our famously effective work.”
Statement from Sarah Trombetta, chief client officer for P&G, AMEA
Sarah Trombetta stated, “It’s an honor to step up and take the baton from such a revered industry titan. This role brings together an irresistible blend of diverse business markets, iconic global brands and the chance to reunite with world-class talent who I have always known to bring a lot of heart to the work and each other.
She further added: “I could never have imagined that business leadership of this scale would be possible from ‘home’, so I hope it inspires talent to dream big about the impact they can have in shaping a new post-pandemic chapter together.”
Nirvik Singh also added further mentioning Yashaswini Samat’s role stating “I would also like to extend my gratitude to Yash, who is leaving an outstanding legacy. An experienced and well-respected business leader, she has worked in diverse markets and has taken on several senior roles whilst at Grey, including Global Brand Agency Leader for Pantene (New York), Chairman & CEO Grey India and EVP, P&G Leader WPP/Grey (Asia, Middle East & Africa).”
He also added: “She has made a big impact throughout our network and inspired the next generation of Grey P&G leadership. I wish to thank her for all her hard work, mentorship, guidance, and loyalty through the years and wish her well in all her future endeavors.”
Sarah Trombetta had commenced and donned the new role from 22nd November 2021.
