On November 25th, HAVAL JOLION HEV was first launched in Bangkok, Thailand, under the witness of more than 250 Thai media, dealers and user partners in the famous landmark Siam Paragon Shopping Center. The new vehicles launched this time include three models: Tech, Pro and Ultra. With the focus on users the first HAVAL User Committee was set up. It is said to practice the concept of “user-centered” in a more refined and systematic way and aims for building a global users brand.
This launch conference is affirmed to be the largest offline event in Thailand since the epidemic gradually eased. The HAVAL JOLION HEV super lantern was unveiled on the Chao Phraya River. The cruise route included Siam World Park, night market, high-end business district, etc., becoming the largest of the night. The water lantern officially started the countdown of launch.
HAVAL JOLION HEV is equipped with L2+ intelligent driving assistance with 14 radars and 5 cameras, and a 360° intelligent parking system, which can easily achieve more than 20 smart functions including ACC, LDW, BSM, AEB, etc.
Relying on the technical advantages of GWM L.E.M.O.N hybrid DHT, which are highly integrated, high-performance, and multi-mode gasoline-electric hybrid, HAVAL JOLION HEV interprets “Your Intelligent SUV” with several leading intelligent and technological configurations, opening a new era of intelligent hybrid driving.
At the press conference, Zhang Jiaming, President of GWM’s ASEAN region, said: “GWM is committed to becoming a leader in new energy vehicles in the Thai market, focusing on cultivating the field of smart and new energy SUVs, hoping to create a smart and enjoyable experience of driving and riding for more users. I believe that every model of GWM in the future will bring more surprises to users. “
At the press conference, the HAVAL User committee was formally established. The HAVAL User committee has five major functions of propose for a product technology upgrade, product experience optimization, service quality supervision, user service improvement, user activity themes, and forms, truly giving the initiative to users.
Wang Shihui, vice president of GWM ASEAN region, said, “The HAVAL User committee will establish a mechanism for HAVAL car owners, fans and brand to directly dialogue, listen to the voices of consumers, and review and optimize our strategies, products, and services through real feedback from users and will create a real platform for co-creation of users.”
With the launch of HAVAL JOLION HEV, GWM has launched a total of three new energy models in Thailand, including HAVAL H6 HEV and ORA GOODCAT. The product lineup covers HEV and BEV, C-class SUV, B-class SUV, and BEV sedans to meet the personalized and diverse needs of different market users.
As one of the important markets of the 2025 globalization strategy, GWM’s Thailand strategy is said to be steadily advancing, which will continue to lead the transformation and upgrading of the Thai automobile industry to new energy sources and continuously enhance the global brand value of GWM. GWM will create more legends on the road of “Global Smart Technology Company”.
