E-Commerce platform Brikl ceases latest funding round led by Saffelberg Investments

Brikl, a global Micro store e-Commerce software platform, recently announced securing additional funding from Saffelberg Investments. The firm is a perfect podium for custom and promotional businesses and suppliers. The firm Brikl was founded in 2016 in Belgium and has its offices across Europe, the US, and Thailand. 

Saffelberg Investments is an early-stage venture capital firm with a USD 400 million capital base and a focus on SaaS and artificial intelligence. Brikl’s robust MicroStores platform is a base for the cutting-edge e-commerce features engineered for hypergrowth and futureproof custom and promotional businesses.

As per the Brikl announcement, its design tools\’ are simple, point-and-click, drag-and-drop interface, images can be empowered with robust functionalities like that of the placeholder elements to swiftly embellish products.

In turn, as per Brikl’s resources, this particular technology aids in saving commercial businesses thousands of dollars in customizing their products and shortens the design process by many days. At the same time, the capacity to set up Brikl MicroStores in under 15 minutes saves the firms an average of 400 hours per year per employee.

Brikl will utilize the funds to add substantial headcount to its internal sales and marketing teams and expand its presence in the US. Innovation will endure across its platform to support its focus on custom wear and sportswear, promotional and workwear, and supplier markets. 

Brikl, a leading next-generation MicroStore software platform, was founded in 2016 by Maarten Boone, Tobias Meixner, and Jason Reinhardt. 

Their vision was to streamline the way businesses sell custom products online by empowering them to set up micro-stores in under 15 minutes and accelerate the design process via placeholders, embellishment tools, and 3D visualization.

Maarten Boone, CEO, and Co-Founder of Brikl stated: “We have been preparing and building our foundation for hypergrowth for a while. We continue to build strategic alliances that position both us and our clients to capture a substantial amount of market share quickly. We couldn\’t be more excited about what\’s to come.”

Jos Sluys, Founder of Saffelberg Investments further stated: “The velocity at which Brikl\’s MicroStore platform has been adopted is outstanding. It\’s the critical infrastructure that is already powering many custom and promotional businesses. We\’re a proud backer of Brikl, and excited to support its move from start-up to scale-up journey as the company continues to innovate and expand.\”

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