Kimberly-Clark (China) Co. Ltd., the global leader in the personal care and hygiene arena, in association with Dada Group, China\’s lead local on-demand delivery, retail platform, announced recently a plan for building up a robust strategic partnership.
The signing-off ceremony for the strategic cooperation agreement was signed between Philip KUAI, Founder, Chairman, and CEO of Dada Group, and Katy CHEN, Managing Director of Kimberly-Clark (China) Co., Ltd. The signing event took place on December 24th in Shanghai.
As per the Dada Group’s on-demand retail platform, JDDJ and Shop Now are data, sales of mum & baby products, as well as sanitary products, continue to grow rapidly as one-hour delivery services and on-demand consumption have flourished this year.
As per both the firm\’s alliance is concerned, there is a huge potential existing between the two firms. Under the cooperation agreement for 2022, Dada Group will deepen its cooperation with Kimberly-Clark China via Shop Now\’s omnichannel strategy, supply optimization, marketing promotion, regional coordination, and tripartite collaboration to stimulate new growth in categories such as mum & baby, and sanitary products.
In November 2018, Kimberly-Clark China and Dada Group previously reached a collaborative agreement. The two companies announced in October 2020 that they had deepened their strategic cooperation by developing a new on-demand retail model of health care brands.
During the three-year close cooperation, Kimberly-Clark China has seen a continued strong increase in sales on the JDDJ platform. This partnership has compelled the development of health care brands in the on-demand retail market.
During the Women\’s Day Festival this year, JDDJ and Kimberly-Clark China jointly launched the Super Brand Day marketing campaign. Leveraging the participation of celebrities, the event integrated resources of online platforms and offline supermarket stores, sparking a boom of the \”She-Economy,\” achieving a win-win partnership between the platform and brand.
During the event, K-C China\’s sales on the JDDJ platform increased by over 3.2 times compared with that of the same period of last year, and more than 8.6 times compared to sales last month. For five consecutive days in category sales, Kimberly-Clark China became the top brand.
The cooperation achievement benefited from their close partnership and marketing innovations and is also rooted in the comprehensive and mature on-demand retail brand ecosystem established by JDDJ. With closer cooperation, the two companies will create greater value for consumers and the industry.