July 18, 2024

Kerten Hospitality to expand footprints in Europe with Cloud7 boutique hotel in Rome


Cloud7- a lifestyle brand in the portfolio of Kerten Hospitality, a responsible mixed-use lifestyle operator post its successful Middle East launch, is expanding into Europe with the unveiling of a boutique hotel in the center of Rome. 

The Cloud7 Hotel Rome is an innovative community-centric project that will provide an authentic Roman lifestyle and collaborations to be set in immersive communal spaces. The group is collaborating in the conversion of a multi-generational building in the city center, located between Via del Corso and Via di Pietra, a few steps from the Trevi Fountain and the Pantheon – the crossroads with the city’s key historical landmarks. 

According to the Kerten Hospitality announcement, the building that is built in the early 20th century and which over the years has also housed Banco di Roma – is geared to enter a new historical phase, through an international partnership and an innovative business model. 

The goal is to create a fully sustainable lifestyle boutique hotel in the heart of the capital, equipped not only to protect the environment and the historical context but to also focus on the reduction of water and energy consumption.

The lifestyle destination aims to become a hub for interaction between the local community, guests, and employees. 

The partnership with the Santucci family – now in the third generation, the historic owner of the property, will support a complete redevelopment of the building, according to modern criteria for innovation, eco-sustainability, and design, in line with the most advanced international standards which Kerten Hospitality has been applying for years across all its projects. 

Kerten Hospitality reports also added that via its exclusive look and feel, Cloud7 Hotel Rome will offer services designed not only for rest and accommodation but also for an experience of the Roman lifestyle within the context of artistic collaborations and cultural and entrepreneurial engagements with the local community.

As per the Kerten Hospitality claims, the Cloud7 Hotel Rome, opening in 2023, depicts the launch of a unique project in the capital with a balanced mix between tradition and modern trends, which on the one hand, will engage guests in cultural and artistic events set up with creativity and innovation in unpredictable spaces, on the other hand, will enable meaningful connections in a relaxing and mesmerizing setting with scenic views from the rooftop terrace.  

The firm also announced that Cloud7 Hotel Rome will have a unique location, the 360-degree view from the Rooftop terrace will offer breath-taking scenery of the city center, and the communal places will be adapted to host events, pop-ups, and interactive workshops. 

Theo Bortoluzzi, Kerten Hospitality’s Business Development Lead for Europe

Theo Bortoluzzi, Kerten Hospitality’s Business Development Lead for Europe, says: “After we have expanded our footprint in the Middle East and North Africa region, we are very proud to enter the European market with our innovative concept Cloud7 right through the gates of Italy’s capital. The goal we set is to integrate technology, services, and innovation aligned with the vision of the owner whilst sharing the ambition to create a destination that can give birth to lasting memories and connections for guests and visitors, whilst generating RoI for the investor in the long term.”

Ettore Santucci, owner of the building and a partner in this project, explains: “We believe that Rome, which has always been a global tourism hub and is now ready for rebirth, can become an innovation center in the hospitality space. Thanks to the collaboration with Kerten Hospitality, which through its concept is developing a sustainable and innovative project with a broad vision, we believe that it is possible to launch a new model of hospitality, Lifestyle Hospitality, aligned with an approach that combines present and future.”

Press Release received on Mail



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