DriveWealth, LLC, a pioneer in fractional investing and embedded finance, recently released “The New Investor Phenomenon: A Wave of Opportunity,” a guide to understanding the mindset of the global retail investor.
Spurred by the onset of COVID-19, the Retail Revolution marked a new era where huge swaths of investors entered the markets and changed what it means to be an “investor.” While their investing behaviors might seem like an anomaly, DriveWealth’s guide reveals insights about the psychology behind their trades–their motivation to participate in the markets, the tools they’re using to trade, and the tools they still need to take on the decade of the digital investor.
“This new paradigm of investing is being driven by factors that are breaking down the traditional barriers to investing. Embedded finance platforms are making the markets more accessible than ever before, with mobile technology making it easier for investors of all ages to tap the markets from the comfort of their own homes,” said Bob Cortright, Founder and CEO of DriveWealth. “As we dive deeper into the decade of the digital investor, financial services providers have an incredible opportunity to engage with investors further by equipping them with the tools they need to become owners of their financial futures.”
According to sources, study results pointed to significant opportunities for financial providers in the new landscape of investing. 76% of respondents indicated they would prefer to access financial information and education through mobile investing apps, and 87% agreed that the ability to invest very small amounts was a good way to learn about investing.