May 21, 2024 forms a strategic partnership to boost Oman’s Ecommerce


Oman’s prevalent eCommerce Marketplace, has entered a data migration association with the renowned digital platform, With this amalgamation, all the merchants on will move to, thereby creating a larger collection of products and brands to choose from. will cease operations on the current platform later this month.

According to the sources, the firm is a venture by online brand management agency, Socioholics, claims to have over 100K organic users, and sells exclusive luxury brands retailed from merchants all over GCC with a portfolio that includes premium electronic gadgets, specialty foods, fashion accessories, lifestyle products, and even educational courses.

The firm further added that with this association, the selection of brands and products surges to include over 6000 within all categories online. A homegrown e-commerce website, is spearheaded by Nabeel Sultan, entrepreneur and Chairman of Nabeel Sultan Investments LLC. Launched in April 2019, operates as a fully integrated global e-comm marketplace. Merchants have the option to own their store and online presence on

From L to R: – Jessica Asher, Founder, and Nabeel Sultan, Founder,

Jessica Asher, Founder, of stated: “We are thrilled to enter this association with At, our objective has been to bring an exceptional lifestyle, fashion, and home products to customers. Through this partnership, we are sure that the end-user will be at a greater advantage owing to the larger portfolio that will be available.”

Nabeel Sultan, Founder, of stated: “ was created to provide shoppers in the region with a wide range of products sourced from around the globe. We have seen exceptional growth right from the beginning. And are now scaling up across the region, entering this association with allows us to further accelerate our rapid growth trajectory.”




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AIMCS 2024
The partnership offers a significant step towards achieving seamless financial interoperability. Image Courtesy-Seed Group
Miguel Angel Villalonga COO of e& enterprise, and Nitin Bhandari, SVP and Head of Wallet at First Abu Dhabi Bank (FAB). Image Courtesy-e& enterprise
Rajesh Ganesan, president at ManageEngine