March 28, 2024

SAUDIA to unveil new innovations at ATM 2022

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Saudi Arabian Airlines (SAUDIA) recently announced it will be displaying a new three-level stand design with a range of innovative features and products at this year’s Arabian Travel Market, which begins on Monday 9 May, at the Dubai World Trade Centre.

Saudi Arabian Airlines 787 Dreamliner

SAUDIA sources further explained that the stand will offer visitors an immersive experience of the airline with a tour of the products, services, and technologies onboard. The firm claims that It will have six interactive areas which feature the airline’s global network, its modern fleet, its premium Alfursan lounge, onboard amenities, the new in-flight entertainment (IFE) system ‘Beyond’, and SAUDIA holidays.

SAUDIA added that hosted by the SAUDIA Alfursan lounge hospitality team, the futuristic design utilizes a state-of-the-art digital display that can be seen from both inside and outside. At the same time, the latest SAUDIA Economy and Business Class seats will be showcased. Visitors will also have the opportunity to experience the latest SAUDIA app and a range of SAUDIA global destinations.

Additionally, outlining the airline’s latest merchandise, SAUDIA also stated that it will endure its efforts to encourage the rich culture and tradition in the Kingdom of Saudi Arabia to accomplish the aspirations of the Saudi tourism ecosystem, in line with Saudi Vision 2030.

SAUDIA CEO, Captain Ibrahim Koshy, stated, “Our stand will offer travel industry visitors a chance to experience the airline’s signature products. Excitingly, we will also reveal the all-new IFE System Beyond and SAUDIA Business, a new B2B travel solution for Corporate, Agency & MICE clients. We look forward to welcoming everyone to our stand at Arabian Travel Market this year.”

Captain Koshy added: “We’re proud to unlock the immense potential and attractions of the Kingdom’s vibrant culture, heritage, and stunning biodiversity to the world. We have a shared objective to contribute to the Kingdom’s broader tourism plans to attract a diverse range of visitors, strengthen awareness of the country’s iconic sites, and make them more accessible through enhanced connectivity.”

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