BEDU, the Dubai-based leader of Metaverse and Web3 technologies in the Middle East, and Omada, the leading performance-based digital marketing and eCommerce advertising group in the MENA region, have announced a strategic partnership to jointly develop and deploy an NFT-based eCommerce marketing solution.
Industry Sources added that this collaboration will leverage Omadaโs relationships with more than 450 regional retailers through its e-commerce platform. Together with BEDUโs deep-tech and smart-contract capabilities, the companies will build a unique customer loyalty and exclusive benefits platform tailored to the Web3 ecosystem.
BEDU added that the latest platform will enable holders of the UAENFT Members Keypass โ to be launched at the end of May โ to receive a range of exclusive benefits by connecting their digital wallets to selected retailer websites. The system, developed by BEDUโs expert blockchain development team, will be available as a plug-in for any ecommerce website. Post UAENFT Members Keypass holders connect their digital wallets, the system will autodetect all non-fungible tokens contained in the wallet and identify the ones entitling their owners to benefits.
This launch of an NFT-based benefits ecosystem is the latest in a series of steps by BEDU designed to accelerate the progression of the regional Web3 space. It will not only provide a new and engaging method to connect people to brands but will pave the way for eCommerce companies to quickly connect to the Web3 world.
โLive use cases for Web3 and NFT technologies are springing up all around us, so Omada is excited to be taking this journey with our new partner, BEDU,โ stated Patrick Samaha, CEO and co-founder of Omada. โThe applications for retailers and other businesses in the WEB3 space are immense, limited only by the imagination.โ
โOur partnership with Omada is the latest step in our journey to spearhead the creation of a new digital economy characterized by strong tokenomics and underpinned by reliable, trusted blockchain technology,โ stated Misha Hanin, Co-Founder & Executive Board Member, Futurist at BEDU. โThis powerful connection between our advanced Web3 and NFT technology and Omadaโs leading-edge eCommerce and digital-marketing platforms is a gamechanger in the current eCommerce landscape and has the potential to impact multiple industries, from membership and loyalty programs to personalized marketing and beyond.โ
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