May 21, 2024

Honda Motor unveils Striemo, the electric micro-mobility product


Honda Motor Co., Ltd. today announced the establishment of Striemo Inc., the second business venture to originate from IGNITION, Honda’s new business creation program. 

Striemo Inc. has been developing a one-person, three-wheeled electric micro-mobility product, also named “Striemo,” which features an original balance assist mechanism that enables stable riding with less likelihood of falling through its entire speed range, from walking slowly to riding a bicycle. Striemo is scheduled to go on sale in Japan before the end of this year, and in Europe in 2023.  

Comment by Yotaro Mori, Co-Founder & CEO of Striemo Inc., “One of the fun factors of mobility is discovery and first encounters. I developed Striemo based on my desire to enable a greater number of people to experience such fun and my challenging spirit to create a means of transportation which lets anyone go out more spontaneously just like putting on our shoes to go out. Striemo is a new mobility product developed while leveraging know-how in the area of “human studies,” which I amassed through my experience in the development of motorcycles at Honda. My goal is to make Striemo one of the most commonly used mobility products in people’s everyday lives around the world and create a better world where people enjoy the freedom of mobility.” 

Comment by Shinji Aoyama, the Chief Juror of the IGNITION program, Senior Managing Executive Officer of Honda Motor Co., Ltd., “Honda has many associates who have a challenging spirit. Mr. Mori is one of them who has a strong passion to help people and contribute to society as soon as he can. Through our IGNITION program, Honda will support Mr. Mori in realizing his passion through a new challenge of starting his own business venture. Honda will continue accelerating our open innovation initiatives and generate a fresh breeze for our business development.” 




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