du, from Emirates Integrated Telecommunications Company (EITC), recently announced the commencement of its new headquarters (HQ) in Dubai Hills for the accommodation of rapid growth and fast-track its transformation journey to a digital telco. The latest space aids in the firm’s growth strategy as part of its ongoing transformation agenda (TA) through four key elements – design, culture, productivity, and employee well-being.
du added that with the focus on its strategic growth initiative, the purpose-built HQ is designed to inspire innovation, collaboration, and efficiency in a future-proof sustainable environment. du has a strong culture of employees from diverse backgrounds working towards a shared vision, taking pride in what they do, and sharing their successes collectively.
Fahad Al Hassawi, Chief Executive Officer at du, stated: “The new HQ in Dubai will bring our team together in a modern environment, transforming the way teams work. It represents a purpose and culture change within du – to an agile, forward-thinking telco that is able to adapt to the challenges and opportunities presented by the acceleration of digital technologies. The new HQ is designed to create an integrated work environment, which will enable our employees to deliver great results and better services for our customers.”
du further claims that the latest HQ will offer the employee groups together to improve teamwork, advance innovation and increase efficiency – making du a more streamlined and agile company and improving profit growth for the organization.