KAOUN International, the newly incorporated event organizing company of the Dubai World Trade Centre (DWTC) andย dmg events,ย the wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT) an international portfolio of information, media and events businesses, announcedย the signing of a joint venture agreement to develop an international portfolio in the food and hospitality sectors.
The newly formed company,ย KAOUN International, is built upon DWTCโs formidable record of organizing industry-leading events that have helped establish not just the UAE but also the Middle East region, as a top destination for major international business events. Itsย portfolio of over 20 business and consumer events, spans across sectors such as technology, food and hospitality, sustainability, broadcast and satellite, automotive, talent development and leisure marine.
As its first international market expansion, the new joint venture will launchย The Saudi Food & Beverage Show & The Saudiย Food Manufacturing Showย inย Riyadhย fromย June 20-22, 2023. The inaugural event will be affiliated toย GULFOOD Global, the worldโs largest go-to event brand trusted by the global F&B industry.
The Hotel Show Saudi Arabia will be rebranded for September 2023 to include the broader hospitality, HORECA and interiors markets. dmgโs existing food and hotel events in South Africa will also move under the new joint venture.
โThe dmg and KAOUN International partnership combines market leading food and beverage industry events with international infrastructure and an existing hotel and hospitality portfolio.โ dmg President Matt Denton said. โHaving grown our regional and international operations significantly in recent years, dmg clearly shares KAOUN Internationalโs view of high-growth opportunities in the regionโ.
โDeveloping new markets and providing access for ourย global food and beverage business community to emerging growth markets is our collective focus,โ KAOUN International CEO Trixie LohMirmand added. โWorking together, dmg & KAOUN International will leverage our existing complementary experience, networks and brands to create a synergistic portfolio of food, hotel and hospitality events that offer far greater opportunities within targeted geographies.โ
โOur market leading events have become centres of excellence in the food, hotel and hospitality markets and will continue to act as the gateway to the wider region,โ noted Matt Denton.
Outside of Dubai, dmg & KAOUN International together will create more value for their customers, providing them with a reliable global partner bringing its proven level of expertise and professionalism to a host of new and emerging markets.
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