Communication platform as a service is exponentially improving the ease of interaction between people. Communication platform applications are voice, messaging, video conferencing calls, chatbots, and many more. The growing market for contextual communications, like video-enabled help desks, appointment reminders, authentication services, and so on, has enlarged its scope. The Middle East and Africa Communications Platform as a Service Market are expected to grow at a 31% CAGR from 2022 to 2027.
In the Middle East and Africa region, businesses are constantly utilising a customer-centric approach to provide a customised experience to customers through deep interaction. The Middle East and Africa recorded small & medium-sized enterprises rapidly improving their Communication platforms during 2017-21 and also providing major growth opportunities to the market. Furthermore, as customers’ business complexities and other requirements have grown, so has the demand for professional Communication platform as a services such as technical support, consulting, maintenance, integration & implementation, and so on. Digital technologies is a part of the communication platform and it is encouraging the small & medium-sized firms to go digital with their business activities and processes in order to implement digital transformation for their business and better connect with their customers. The adoption of communications platform as a service has aided businesses in improving productivity while increasing flexibility and lowering costs. Many countries have joined in the race for developing advanced Communication software platforms. Thus,creatingopportunities on a large scale.
Enabling Global Communication as a Service
The Communications Platform as a Service Market in the Middle East & Africa region has been majorly commanded by Small & Medium Scale Enterprises. Besides that, by improving its efficiency, Small & Medium Scale Enterprises can better utilise global opportunities by lowering transportation costs, improving services, cost-efficient trading, reducing logistics and operations costs and also providing better communication interface by adopting digital platforms such as video conferencing, messaging apps, and voice calls for transforming businesses. Several Governments have taken the necessary steps to prioritise technological advancement in Small & Medium Scale Enterprises. Furthermore, the governments of these countries have implemented several digital transformation strategies, such as Saudi Arabia Vision 2030, ICT strategy, the UAE National Innovation Strategy, Kuwait Vision 2035, and others, to kickstart digitalization and technological advancements in Small & Medium Scale Enterprises, including sectors such as healthcare, IT, telecom, BFSI, automotive, retail, education, and so on.
There are several firms or companies in the Middle East & North Africa that are continuously striving for boosting up the communication platforms of the region. In 2021, some of these firms created possibilities for imminent business players to adopt communication platform as a service in their business solutions for excellent growth. Hence, these firms induced the growth of communication platform services in MENA. In 2022 too, many firms are planning to deliver a single united platform that involves digital contact center, AI-driven chatbots, and also customer engagement messaging tools. One such firm is CEQUENS.
Evolving Communications for a Global Network
CEQUENS is a Communication Platform as a Service provider with the purpose of bridging communication gaps in this communication-driven world. CEQUENS was established in response to the growing challenges of enterprise communication. CEQUENS began as an SMS aggregator and worked its way up to become an omnichannel Communication platform as a service provider. CEQUENS also plays some pivotal roles in transforming business communication. As the market evolves, so does the comprehensive products of the company. CEQUENS is a Cloud-based communication platform and is an end-to-end solution to helping businesses. This platform is basically designed to meet the demands of digital transformation. Everything under the CEQUENS brand is designed to improve communication while maintaining the highest level of security at the lowest possible cost. CEQUENS proprietary, PCI/DSS compliant Communication Platform leverages the latest cloud technologies and offers a comprehensive portfolio of industry-focused, agile, scalable, and cost-effective products and solutions. CEQUENS Communication Platform offers omnichannel communication services and APIs that allow businesses and developers to communicate with their global customer base. It combines cutting-edge cloud technologies with a plug-and-play platform that meets all communication requirements, as well as a comprehensive portfolio of omnichannel communication services that are dependable, scalable, and cost-effective. CEQUENS communication platform are providing Seamless omnichannel communications with Direct connectivity to worldwide mobile operators, Detailed and real-time analytics, Powerful integrations using robust technologies.The international Business magazine awarded CEQUENS with “Best Communications Platform MENA 2022” for its outstanding performances in providing best communication platform in MENA region.
Organizations can use communication platforms to integrate real-time communication capabilities, such as voice, video, and messaging, into business applications for more meaningful interactions with customers. Platforms are access points, whereas products can be either goods or services.
Blog By Kavitha N.D
