Viola Outdoor, a division of Viola Communications, the Abu Dhabi-based media communications specialists, has recently announced that as part of its plans to broaden its OOH marketing horizons across the region, it has joined the World Out of Home Organization (WOO), the global Out of Home Association which works to promote and improve the industry on behalf of its members, thus reinforcing Viola’s status as the principle advertising concessionaire on the main outdoor platforms of Abu Dhabi through its Viola Outdoor division.
Industry sources added that the non-profit organization, which will be hosting the WOO MENA Forum Dubai this week, engages in worldwide representation of outdoor advertising media companies with relevant authorities and other international organizations, playing a leading role in the standardization of outdoor advertising research data.
Industry sources further confirmed that the membership of the body will enable Viola Outdoor to maintain its position at the forefront of the digitalization of the industry in Abu Dhabi through the sharing of experiences, exchange of best practices, and contributions to the setting of global standards.
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