Six Senses Southern Dunes, the first property set to open in Saudi Arabia’s Red Sea Project, will open its doors in late 2023 with general manager Fredrik Blomqvist at the helm.
Fredrik is a Native of Sweden and also a graduate of the International Hotel Management Institute in Lucerne, Switzerland. Fredrik brings more than 2 decades of luxury Hotel experience. Before joining Six Senses Southern Dunes, Fredrik worked with Four Seasons Hotels and Resorts for 16+ years across the globe including Ireland, USA, China, Thailand, Indonesia, and India.
Fredrik’s leadership style is inspired by his favorite Douglas Adams quote: “To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” In addition to being a seasoned international hotelier, Fredrik loves traveling and exploring different cultures, is a motorsport enthusiast, and relaxes by cooking for his family and friends.
Commenting on his new role, Fredrik stated, “It is an honor to be part of the Six Senses Southern Dunes team and I look forward to creating history and pioneering the future with our talented team to deliver unforgettable experiences for our guests. The Red Sea region is exceptional in its natural beauty and history, and weaving this into our unscripted service and personalized delivery will create unforgettable experiences.
“We are honored to be the pioneering hotel at The Red Sea Global project, a prestigious luxury hotel hub and showcase for regenerative tourism. As the first to establish ourselves in this captivating destination, there is undoubtedly a great deal of focus and pressure surrounding our debut, we eagerly embrace the challenge with enthusiasm.”
Industry Sources added that nestled between Umluj and Al Wajh, among golden shimmering dunes, volcanic rocks and mountain ranges, the resort is the first in Saudi Arabia to fully run on solar energy. Reflecting the rich heritage of Saudi Arabia, every corner of Six Senses Southern Dunes embodies an artistic expression that pays tribute to the country’s cultural roots. The resort promises a culinary experience that seamlessly blends the region’s culinary traditions with the use of freshly grown, locally sourced ingredients. Wellness offerings draw inspiration from local healing traditions, incorporating innovative techniques and the latest technology.
The resort’s allure extends beyond its premises, offering guests the opportunity to embark on immersive adventures from exploring the nearby village to engaging with its cultural treasures or partaking in thrilling desert activities that allow for a deeper connection with the region’s natural beauty. The resort will also offer interactive sustainability-themed workshops and dedicated sessions, providing guests with insights from local experts and brand ambassadors on conservation and community outreach efforts.
