Everyone wants quick results, then be it when it comes to any business. It’s not just about impatience; it’s also about the fact that people are unsure if their methods are effective. They can find out quicker if the results are immediate and start making changes. They can give up on bad ideas and try something new. While some methods take time, a few tips will yield immediate results. Here are six such tips that you can apply as early as today.
1. Optimize your website
Increasing the response speed is the best way to improve your bottom line. If your site fails to load within 4 seconds, about 25% of your audience will leave. The majority of your audience expects the site to load within the first two seconds; after that, even if the site does load, and they do stick around, you’re failing to leave a good first impression.
There are two more things to bear in mind. First, the majority of your users are browsing via mobile. So, make your site responsive to mobile devices (different screen sizes), but it also may be a good idea to make your site mobile-first. Also, if you’re a local business, making a site version in a language other than English might be a good idea.
2. Start using CRM
Another great idea is to start using RM for your business. The amount of data-driven insights that you get will completely revolutionize your customer management and outreach. Sure, the platform is scalable, meaning the longer you use it, the better the results. Still, this doesn’t mean the immediate boost won’t be significant.
Now, the real challenge lies in finding an appropriate CRM. Do your research, shop around, make a short list, and, most importantly, compare your options. You need a reference point to tell if something is better.
3. Consider PPC
PPC is an incredibly cost-effective way to drive your traffic up. In its name, you see the basic concept – you pay for each click that you get. This means that the net ROI of such a campaign is always positive. Most importantly, the results are highly measurable, meaning you’ll immediately know how well you’re doing.
Some may argue that SEO is even better than PPC, but these two are not mutually exclusive. SEO gives the best results when a campaign is run simultaneously with PPC. The immediate traffic boost from PPC will enhance your SEO efforts, and the two methods will amplify each other exponentially.
4. Collaborate with influencers
Influencers can drive so much traffic to your site. For many reasons, a shoutout from someone with a large following will interest many people. First, influencers leverage their reputation and vouch for your trustworthiness. This is a huge bottleneck in the business world (especially online).
Remember that you don’t have to hire A-list celebrities for this task. Even micro-influencers can make a difference. Micro-influencers, while they have a smaller following, usually have more reputation with the community. They’re usually specialists or local celebrities, which makes their credibility disproportionately big.
5. Automate your email marketing
Automated marketing is more effective. Imagine that if you send 100 emails and convert just 1%, that’s just one potential buyer. How about sending 100,000 emails? This is not that difficult with the right email marketing tool.
You’re using email marketing for post-sale follow-up, engagement, and more. The key thing to remember is that the number of emails matters, but these tools do more than just send emails. They also customize them. This way, you get a much higher efficiency for your email marketing campaign.
6. Streamline checkout process
A simpler checkout process will make more people buy, drastically reducing your shopping cart abandonment. People hate having to register to buy, so you can just eliminate this as a necessary step to make doing business with your platform more appealing.
Naturally, since you want them to subscribe, you may want to incentivize it rather than outright insist on it.
Each of these ideas is also highly scalable
The best part is that while all these methods give immediate results, none are just short-term patches. Each of these ideas is scalable. This means that the sooner you decide, the more you benefit in the long run.
Blog received on Mail from Katerina Orr
