Mastercard’s strategic partnership with Delivery Hero, continues to fuel the growth of the ecommerce in the Middle East and North Africa (MENA) region.
Since announcing a large-scale collaboration aimed at digitalizing Delivery Hero’s payment chain in 2020, the two companies have seen the number of transactions through its platforms more than double. Over the past three years, Mastercard has been partnering with Delivery Hero to facilitate seamless payment acceptance across its operating entities in MENA, while adding value for consumers across millions of transactions.
Between 2020 and 2022, the number of Mastercard food order transactions on Delivery Hero’s apps increased by more than 100%. Hundreds of thousands of customers across MENA have benefitted from its always-on Customer Value Proposition (CVP), offering Mastercard cardholders’ access to unique discounts and benefits. Delivery Hero’s MENA region had a Gross Merchandise Value (GMV) growth accelerating to 21 percent YoY in Q2 2023 in constant currency (Q1 2023: 16 percent YoY), due to strong customer demand.
Amidst a clear and sustained shift to ecommerce for food and grocery deliveries, Mastercard has committed to supporting the growing appetite among MENA consumers by facilitating secure and convenient digital transactions. In a first collaboration of its kind in the region, the company recently joined forces with Abu Dhabi Commercial Bank (ADCB) and talabat UAE to launch the talabat ADCB Mastercard Credit Card that maximizes rewards for day-to-day delivery orders. The new card offers seven food-themed designs tailored to different types of food enthusiasts, and can easily be applied for digitally through the talabat app.
“Mastercard remains focused on providing a superior consumer experience to its partners. As part of our partnership with Delivery Hero, we are continuously innovating the consumer experience to enable a best-in-class proposition for consumers. The recent talabat cobrand card launch is just another example of how we are bringing benefits and convenience to our cardholders,” said Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East and Africa, Mastercard.
“Our landmark partnership with Mastercard, built on our shared passion for innovation, enables us to provide unprecedented benefits to our customers while boosting operational efficiencies and eliminating the need for cash across our value chain. Together, we are setting new benchmarks for ecommerce solutions of the future,” said Emmanuel Thomassin, CFO, Delivery Hero.
By pushing further adoption of digital payments, the partnership with Delivery Hero continues to create a superior customer experience and financial security for consumers, riders and restaurants, support the growth of digital inclusion across the region and additionally drives operational efficiencies across Delivery Hero’s platforms.