Thriwe, leading tech-driven benefits as a platform company, recently announced the successful establishment of its fully operational presence in Saudi Arabia. Since its inception in 2011, the firm has offered aid to businesses and leading banks to acquire, engage, retain, and delight their customers through curated rewards, benefits, and loyalty.
Industry sources added that leveraging decade-long success in the UAE, Thriwe has established valuable partnerships with renowned financial institutions such as FAB, Mashreq, RakBank, and ENBD. As part of its strategic global expansion, recently the company has made notable acquisitions and received investments.
Industry sources further pointed out that one such investment was secured with Saudi Arabia’s Masarrah (Almutlaq Family Office), making it a significant step in boosting the company’s presence in the region. Within two months of this investment, the company has garnered a remarkable membership base of over 2000 members in sectors such as Banking, Insurance, and consumer durables.
Commenting about their strategic partnership, Tariq Almutlaq, Managing Director of Masarrah stated, “Our strategic partnership with Thriwe, emphasizes our commitment to harnessing our resources, vast network, and industry expertise. We have unwavering confidence in Thriwe’s potential to revolutionize the loyalty and rewards landscape in Saudi Arabia, unlocking fresh opportunities that deliver substantial value to our partners and their respective clientele. Their trustworthiness, dependability, and strategic solutions make them a powerful partner for enhancing customer engagement and loyalty.”
“In today’s fiercely competitive business landscape, organizations in Saudi Arabia are constantly seeking innovative ways to reach new customers and retain the existing ones. With a successful journey spanning across India, the UAE, Singapore, London, and Florida, we are now in Saudi Arabia to achieve another milestone. Our vision is to empower businesses in Saudi Arabia by offering a user-friendly and customizable platform that fosters strong customer relationships, drives loyalty, and enhances retention,” stated Dhruv Verma, Founder, and CEO of Thriwe.
He added, “Customer data has become an asset for businesses. Ensuring its security and responsible management is not just a regulatory requirement but also a key factor in retaining and attracting new customers. Our commitment to modern data compliance and management has helped us build strong, long-term partnerships with leading businesses across sectors.”
Thriwe offers a comprehensive benefits package, which comprises of a technology platform, benefit curation and onboarding, and a superior customer experience. The company is recognized as a trusted leader amongst B2B players for cutting-edge data compliance and management solutions, making them the go-to choice for businesses.
Industry sources added that with a partner network in over 130 countries, Thriwe has a track record of working with prominent financial institutions such as Amex, Mastercard, Visa, HSBC, Standard Chartered, HDFC, Axis Bank, Mashreq Bank, Union Pay, and others. Additionally, as part of its Middle East expansion plan, the company is setting its sights on generating around USD 100 million in revenue from the Saudi Market over the next 36 months.
