e& Makes Giant Leap For Green Digital Action Initiative

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e& recently announced that it is all set to join the Green Digital Action initiative convened by the International Telecommunication Union
e& is already aligning itself with the commitments proposed by the initiative. Image Courtesy: e&

e& recently announced that it is all set to join the Green Digital Action initiative convened by the International Telecommunication Union (ITU) with over 40 partners, marking another step towards e&’s strategy to achieve net-zero targets and support efforts aimed at a sustainable future.

Industry sources added that this latest commitment bolsters e&’s efforts to be a part of the search for real-time solutions to combat climate change. The Green Digital Action, launched at COP28, is focused on decarbonizing the ICT sector and stresses the digital technologies’ crucial role in solving the climate crisis. It is poised to boost collaboration, fast-track industry-wide commitments, and place digital solutions at the forefront of climate action.

Industry sources added that e& is already aligning itself with all the guarantees proposed by the initiative, notably by setting science-based targets validated by the SBTi and aligned with a 1.5ยฐC trajectory. The Group also is responsible for sharing the data on all Greenhouse Gas (GHG) emissions, contributes to an ICT sector database of emission factors for products and services as part of the Carbon Disclosure Project (CDP), and participates in ITU-led working groups.

e& is implementing several sustainability initiatives through its specialist business vertical e& enterprise, which provides digital solutions and technologies that support the decarbonization of numerous carbon-intensive industries. e& also took initial steps to deploy the first net-zero 5G Massive MIMO site in the MENA region through its legacy telecom arm, Etisalat by e&.

Industry sources added that the โ€˜Principal Technology Partnerโ€™ for COP 28โ€™s recent announcements underscores its dedication to sustainability. e& has committed to achieving net-zero emissions across its operations (Scope 1 and 2) in all markets by 2040, and has built on its previous commitment to net-zero emissions in UAE operations by 2030. e& also announced a Group-wide reduction target of 43 percent for Scope 1 and 2 emissions and a 25 percent reduction in Scope 3 emissions by 2030.

Harrison Lung, Group Chief Strategy Officer, e&

Harrison Lung, Group Chief Strategy Officer, e&, stated: โ€œOur commitment to the Green Digital Action track marks a significant milestone in our journey towards a sustainable future. This perfectly aligns with our strategy to integrate sustainability across all operations and brings us closer to our net-zero ambitions. By collaborating with global governments and industry leaders, e& is taking a leadership role in leveraging digital innovation for climate action and driving positive change on a global scale.โ€

Lung added: โ€œOur journey to a sustainable future is defined by decisive actions and strategic partnerships as well as the recent launch of the Groupโ€™s Sustainable Finance Framework, involving the signing of a sustainable loan of AED366 million, aligning with our commitments at COP28, towards financing sustainable projects and driving positive community impact, and climate transition in the technology sector.โ€

Industry sources also added that e& have also joined the World Economic Forum’s EDISON Alliance, pledging to contribute significantly to the mission by striving to improve the lives of 30 million individuals through enhanced network access, financial services, and technology education by 2025.

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Also, Read: – More From the World of e& and its Contribution in AI Field

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