January 24, 2025

E& Carrier and Wholesale Inaugurates ME Region’s Smart Connected Service

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E& Carrier & Wholesale launches region’s first Smart Connect service on the go-Image source-e& Carrier & Wholesale

e& Carrier & Wholesale introduced Smart Connect Service – Bandwidth on Demand (BoD), allowing ME (Middle East) Region operators to scale their connectivity requirements on the go.

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Industry sources and telecom experts added that conventional network solutions often struggle to meet the urgent and fluctuating bandwidth demands of today’s businesses. With the rapid adoption of cloud-based applications, remote work models, and online services, organizations require connectivity that adapts to their dynamic needs. e&’s Smart Connect service – Bandwidth on Demand (BoD) addresses this critical gap by offering unmatched flexibility and control over bandwidth provisioning.

Industry sources added that this Smart Connect – BoD offers a Self-service portal for Layer 1 & Layer 2 international connectivity of up to 100G with just a few clicks with automatic provisioning. It provides customers with a Pay-per-use model with the option of elasticity, scalability, and scheduling for an enhanced customer experience.

Nabil Baccouche, Group Chief Carrier and Wholesale Officer e&

Nabil Baccouche, Group Chief Carrier & Wholesale Officer, e&, stated: “The launch of this service marks an important leap toward empowering our customers with the online self-service tools to enable their digital ambitions. By putting control in their hands, we facilitate our partners with unparalleled agility and flexibility to harness the bandwidth needed to boost their operations, accelerating the adoption of emerging technologies. This demonstrates e&’s commitment to driving innovation and digital transformation throughout the region.”

This service is MEF-compliant, guaranteeing smooth connectivity and adherence to industry standards for maximum network stability and efficiency. It is targeted towards the development of NaaS platform, a market which is expected to reach US$7 billion by 2029, indicating explosive growth with an increased adoption of flexible network solutions.

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