London-based technology firm Nothing Tech has recently signed a strategic partnership with Eros Group, one the leading distributors and retailers in the UAE for the distribution of Nothing’s extensive portfolio of devices in the UAE and Bahrain.
Industry sources added that commencing from February 2024, Eros Group will build up its role as Nothing’s distribution partner across its outlet and other retailers in the UAE and Bahrain. The agreement will give customers the chance to put their hand on the most hyped tech gadgets at the moment, including Nothing’s second generation flagship smartphone, Nothing Phone (2) but also the brand’s sought-after accessories such as Ear (2) and EarStick.
Industry sources further added that this agreement was signed in February 2024, at the Eros Group office between Mr. Rishi Gupta, Regional Director from Nothing, and Mr. Ahmad Badri, Director from Eros Group.
Commenting on the partnership, Rishi Kishor Gupta, Regional Director for Middle East and Africa at Nothing mentioned, “We are thrilled to work with Eros Group and look forward to expanding our reach in the country with their strong support. Through Eros Group, we look forward to leveraging their presence in the region, relationships with retailers, and overall capabilities, which we believe will be the driving force for Nothing’s regional growth.”
Mohammad Badri, Director, of Eros Group further added, “Nothing is a strong and innovative brand and every product from the brand takes innovations a step further. We are proud to be the sole distributor for Nothing in the UAE and Bahrain and look forward to supporting the brand’s growth and bringing their products to potential and existing audiences.”
Industry sources also highlighted that this partnership is a part of Nothing Tech’s strategy to strengthen its presence in both the UAE and Bahrain markets through retail partnerships, availabilities, and GCC-wide support. The strategy, however, is primarily fuelled by the surging demand for the brand and its latest products. As part of this partnership, Nothing will also capitalize on Eros’s wider distribution to respond to increasing demand for the brand and its latest products.
