April 23, 2024

Roshn Displays Saudi Urban Transformation At MIPIM

ROSHN takes part in International Real Estate Professional Marketplace (MIPIM) 2024 in Cannes, France, as part of ‘Invest Saudi’ pavilion
ROSHN showcases Saudi urban transformation at world’s leading real estate meeting Image Courtesy-Roshn

ROSHN Group, Saudi Arabia’s leading real estate developer and PIF-owned giga-project, showcased the Kingdom’s urban transformation at the world’s leading International Real Estate Professional Marketplace (MIPIM) in Cannes, France. Joining the ‘Invest Saudi’ pavilion, ROSHN attended as part of the largest-ever Saudi delegation to the event.

Industry sources added that ROSHN’s strategic presence at MIPIM emphasizes its role as a key enabler of Vision 2030 through a sustainable, future-facing urban transformation that aids in economic diversification, and job creation, and boosts quality of life. 

Industry sources added that in taking an active role at the event, ROSHN has further boosted its position as a trusted global partner of choice for international investors looking to participate in a leading Saudi giga-project with one of the most diversified portfolios in the region.

MIPIM, the world’s premier real estate conference, brings together the most influential stakeholders across the industry. Throughout the four-day event, ROSHN’s booth in the ‘Invest Saudi’ pavilion highlighted its unique value proposition and growth potential as the Kingdom’s future-focused, multi-asset developer of transformative mixed-use real estate. ROSHN’s delegates also participated in panel discussions, sharing their insight and expertise with industry peers.

Held at the Palais des Festival in Cannes, France from March 12 – 15 2024, MIPIM welcomed more than 25,000 delegates, 6,500 investors, and over 300 exhibitors from 90 countries. This year’s event was designed to anticipate future trends through prospective information and the insights of top decision-makers, facilitating discussions on key themes such as urban development, sustainability, and innovation in the real estate sector.

Building on a landbank of 200 million sqm, ROSHN is transforming Saudi Arabia’s urban environments with a new way of living. Its groundbreaking approach encompasses five projects: SEDRA and WAREFA in Riyadh; MARAFY and ALAROUS in Jeddah; and ALFULWA in the Eastern Province, with an exciting pipeline of projects to be announced. ROSHN’s destinations are all centered on integrated, people-first, and sustainable pillars that boost the quality of life for residents and visitors alike.


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Image used for Illustrative purpose (Image by kroshka_nastya on Freepik)
Illustrative image (Image by KamranAydinov on Freepik)
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