April 22, 2024

Microsoft Surface Innovation Hub Unveiled At Redington Office

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The first of its kind in the Middle East the Microsoft Surface Innovation Hub is a collaborative space for decision makers to explore and experience the power of Surface - providing businesses with the tools they need to succeed in the AI era
Microsoft Surface Innovation Hub launched at Redington UAE. Image Courtesy: Redington

Microsoft, in collaboration with leading technology distributor Redington, recently inaugurated the Microsoft Surface Innovation Hub at Redington HQ in Dubai.

Industry sources added that with an emphasis on the partnership, the Microsoft Surface Innovation Hub at Redington Office in UAE is displayed as a hub for decision-makers to explore and experience the power of Surface and foresee how it can be integrated into their workplace for seamless enterprise.

Industry sources affirmed that clients visiting the Microsoft Surface Innovation Hub at Redington will experience hands-on engagement with the latest portfolio of Microsoft Surface devices, comprising of the Surface Hub, Laptop Studio, Surface Pro, Surface Laptop, and more. Microsoft Surface Innovation Hub goes beyond the traditional training sessions, offering unique client discovery workshops and device utility training sessions. These interactive sessions are meant to guide users through the Surface journey, from personal device usage to powering entire businesses to harness the full potential of Microsoft technology.

Strategically located in Dubai, the Microsoft Surface Innovation Hub at Redington serves as a collaboration hub, providing enterprises and small businesses with the latest Microsoft Surface technologies.

Industry sources also added that this cutting-edge technology at Microsoft Surface Innovation Hub placed at Redington is meticulously designed with an aim on recyclable materials – underlining Microsoft’s dedication to a sustainable future. The highlight is a wall made of ‘recycled motherboards’ that will spark conversations around reducing e-waste and encourage organizations to recycle their old devices.

The facility also unveils tailor-made workshops, like the client problem discovery and solution sessions, recognizing the unique requirements of each organization. Utilizing formative case studies and IT roadmaps, technical consultants recommend personalized Surface devices with bespoke solutions. Additionally, Microsoft Surface Innovation Hub displays the seamless integration of Surface devices with Microsoft software and solution ecosystems like Windows 11 Pro, M365, permitting businesses to discover and tap into customized solutions with Surface.

From L To R: – Prannoy Mathur, Vice President of End Point Solutions Group at Redington And Mohamed Mikou, Chief Operating Officer and CMO, Microsoft Central and Eastern Europe, Middle East and Africa

Prannoy Mathur, Vice President of End Point Solutions Group at Redington stated “Redington has been at the forefront of delivering Microsoft Surface solutions to the Middle East since its launch over a decade ago. With everyone talking about AI and CoPilot, we’re entering an entirely new era of working. Surface devices enable engagement with CoPilot M365 through natural and intuitive means like pen, touch, and voice, revolutionizing the way we interact with technology. Furthermore, the combination of CoPilot and Surface ensures world-class security for your data and content, extending from chip to cloud.”

Mathur adds “We’ve seen a surge in demand for secure solutions that cater to the collaborative needs of today’s modern workplaces. Our Microsoft Surface Innovation Hub in Dubai serves as a center where customers can experience these solutions firsthand, demonstrating their potential to fulfill the unique requirements of their organizations.””

Mohamed Mikou, Chief Operating Officer and CMO, Microsoft Central and Eastern Europe, Middle East and Africa stated “We are thrilled to launch the Microsoft Surface Innovation Hub at Redington, underscoring our commitment to providing businesses with the tools they need to succeed in the AI era. The Microsoft Surface Innovation Hub at Redington is a place where decision-makers can explore and experience the power of Surface and discover how it can be integrated into their workplace for seamless collaboration.”

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