May 28, 2024

ADNEC Group Announces Partnership With Terrax

ADNEC Group has recently announced a partnership with Terrax Environmental Limited at the World Future Energy Summit (WFES) to develop TerraTile, a 100% recycled modular flooring system for events.
ADNEC Group partners with Terrax

ADNEC Group has recently announced a partnership with Terrax Environmental Limited at the World Future Energy Summit (WFES) to develop TerraTile, a 100% recycled modular flooring system for events.

Industry sources added that TerraTiles is a fully sustainable circular product made from 100% waste and 100% recyclable. Each TerraTile is equivalent to over five kilograms of recycled waste and represents a breakthrough in event sustainability, offering a practical and sustainable alternative to conventional flooring solutions. 

Industry sources further added that crafted at Terrax’s facility in Abu Dhabi, TerraTiles offers a durable and improved flooring design that actively contributes to environmental conservation. Additionally, when TerraTiles reach the end of their life cycle, they can be recycled to produce new ones.

From L To R – Humaid Al Dhaheri, MD and Group CEO of ADNEC Group & Theresa Wernery, General Manager at Terrax

At the signing of the contract, Humaid Al Dhaheri, Managing Director and Group Chief Executive Officer of ADNEC Group stated: “TerraTile is a revolutionary product that underscores ADNEC Group’s commitment to sustainability in the events industry. By prioritizing sustainability in our events, we not only reduce our ecological footprint but also inspire others to join us in building a greener future for the industry. This innovative product reinforces our ongoing efforts to make events more sustainable while delivering exceptional experiences for our clients and attendees.”

Theresa Wernery, General Manager at Terrax, stated: “Terrax is delighted to have partnered with ADNEC Group on this groundbreaking circular product.  Through this collaboration, single-use exhibition carpets, along with other ordinarily non-recyclable waste, will be transformed into durable raised exhibition flooring.  TerraTile will also significantly reduce the use of plywood at ADNEC Group and enable more efficient and less wasteful stand building.”

Industry sources further confirmed that the TerraTile product, designed and manufactured in the UAE, was displayed at ADNEC Group’s stand at the WFES, illustrating its potential to aid sustainability in the events industry. ADNEC Group will begin to implement TerraTiles at all their organized events at ADNEC Centre Abu Dhabi, with Trident Trackway offering the option for exhibitors to rent on an ongoing basis, contributing to the Group’s pledge of making its events net zero.

The project is supported by an AED 100 million R&D fund launched in 2022 by ADQ, an Abu Dhabi-based investment and holding company. The fund forms part of ADQ Growth Lab, a community of innovators across ADQ’s portfolio that realizes the company’s commitment to accelerating innovation and R&D with a focus on unlocking growth opportunities and driving value creation and sustainability across priority sectors of the UAE’s economy.

Industry sources added that via these initiatives ADNEC Group is actively contributing to the global effort to achieve net-zero emissions, showcasing a firm commitment to sustainability. As part of its environmental responsibility efforts, ADNEC Group has committed to making its events net-zero carbon, aligning with its proactive approach to addressing climate change

This initiative not only underscores its dedication to sustainability but also represents a proactive step towards mitigating its carbon footprint and fostering a greener future.




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