Reem Finance (RF), a leading financial services provider in the UAE, has signed a strategic partnership agreement with global digital payments leader, Visa. to expand its offerings by providing innovative, secure digital payment solutions to its customers including contactless-enabled Visa cards and digital wallets.ย
This initiative is poised to boost Reem Finance’s commitment to exceeding client satisfaction and offering innovative payment solutions. The partnership was inked at Visaโs regional headquarters in Dubai by Seraj Faidi, CEO of Reem Finance, and Dr. Saeeda Jaffar, Visaโs SVP and Group Country Manager for GCC, in the presence of a distinguished group of representatives from both companies.
Industry sources added that Seraj Faidi emphasized that this agreement displays Reem Finance’s commitment to offering the latest technological and financial solutions, adding that the partnership will not only broaden customers’ financial portfolios but also align with the companyโs strategic goal of fostering growth through ethical and innovative financial practices. The partnership aims to develop cutting-edge payment solutions that serve a diverse clientele, including individuals, SMEs, and international corporations.ย
Mr. Seraj Faidi stated “We are committed to enhancing Reem Finance’s status in the finance sector by continuously delivering substantial value to shareholders while optimally satisfying customer needs. Reem Finance is embarking on a significant rebranding journey, signaling a shift towards a more digital-focused era in its retail offerings. Emphasizing innovation and customer orientation, the company seeks to broaden its presence in the retail sector by leveraging advanced digital technologies and products.”
Industry sources further added that this strategic transformation is all designed to prepare Reem Finance for future growth, including the expansion and relocation of its premises and the integration of sophisticated technologies.
Meanwhile, Noman Aziz Mir, Chief Strategy Officer at Reem Finance, noted that the company is steadfastly pressing ahead with its strategy aimed at diversifying its products and developing its digital services within the retail sector to cater to a broad customer base, adding that the agreement aligns with RFโs plans to invest in advanced digital technologies.
Moreover, Reem Finance seeks to promote its offerings by providing a comprehensive series of innovative payment products and services characterized by efficiency, flexibility, and security. These include contactless payments, digital wallets, secure online transactions, simplified payment processes, and augmented financial inclusion for its customers, Mir stated.
For her part, Salima Gutieva, Visaโs VP and Country Manager for UAE, commended RF for their commitment to providing exemplary financial services. She also expressed keenness in engaging in this strategic partnership with Reem Finance to deliver solutions that cater to their customerโs demands for more seamless, secure, and rewarding payment experiences.
Gutieva affirmed, “We will collaborate closely with the Reem Finance team to ensure we meet our shared objectives of delivering an optimal payment experience to consumers as well as advancing the local payments sector and fintech ecosystem in the region.”
