May 21, 2024

Magnati And Adnoc Distribution Alliance To Boost Payment Experience

Magnati's cutting-edge technology streamlines payments at all ADNOC stations in the UAE
Ramana Kumar, Chief Executive Officer of Magnati, and Bader Al Lamki, CEO of ADNOC Distribution. Image Courtesy: Magnati

Magnati, a leading payments solutions provider in the Middle East region, has partnered with ADNOC Distribution, the UAE’s largest fuel and convenience store retailer, to introduce consumers to the future of retail with an enhanced experience.

Industry sources added that this partnership marks up a huge milestone in transforming all ADNOC service stations and ADNOC Oasis stores with Magnati’s cutting-edge single-device point-of-sale terminals. The latest payment terminals now facilitate a comprehensive range of transactions, encompassing fuel and non-fuel purchases, as well as services such as car wash and lube change.

Ramana Kumar, Chief Executive Officer of Magnati, stated: “We are excited to partner with ADNOC Distribution to implement our first-of-its-kind payment technology across their extensive retail network. Our solution is designed to meet the evolving needs of ADNOC Distribution’s customers, who are looking for fast, secure, and convenient payment options. We are confident that our partnership will help us to revolutionize the payment experience in the UAE, ushering in a new era of next-generation solutions that unlock the full potential of payments.”

Bader Al Lamki, CEO of ADNOC Distribution, stated: “Our partnership with Magnati supports ADNOC Distribution’s Payment Device Standardization strategy, where payment and business solutions are seamlessly integrated end to end. Through our steadfast commitment to innovation enabled by technology and artificial intelligence, our new payment terminals also facilitate vehicle license plate recognition and allow customers to order from ADNOC Oasis stores, further supporting personalized customer experiences. Today’s announcement signals a notable step forward in our aim to be a global mobility retailer of choice and provider of exceptional digital experiences.”

Magnati Complete And Comprehensive Global Payment Solutions: – Image Courtesy- Magnati

Industry sources further added that the latest terminals offer a comprehensive array of payment methods, encompassing bank cards, cash, loyalty points, digital wallets, Electronic Identification (EID), prepaid cards, and more. This versatility boosts clients with flexibility and convenience, simplifying transactions and making it easier to redeem their loyalty benefits.

Industry sources confirmed that Magnati’s innovative terminals empower station attendants to handle refueling and other in-station services more efficiently. Magnati and ADNOC Distribution are already working on phase two of the implementation, which will leverage value-added services to further enhance customer experience and unlock new payment possibilities through next-generation solutions.




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