FinaMaze recently announced its new technology hub, FinaMaze Technologies, based in the Dubai International Financial Centre (DIFC). This initiative displays a strategic pivot toward a business-to-business (B2B) and a business-to-business-to-consumer (B2B2C) model, focusing on delivering its advanced technology solution, on a white-label basis,ย to the banking and the asset management industry.
Industry sources added that Finamaze paves the way in the region for the global trend where B2C fintech companies with successful, proven intellectual property and solutions are shifting to a B2B business model and forming partnerships with established industry players.
Industry sources further confirmed that FinaMaze Technologies focuses on reshaping asset management with its next-generation AI WealthTech technology. Its white-label SaaS solution for personalized wealth and asset management is designed to integrate seamlessly with existing banks and asset managersโ systems.ย
Industry sources further affirmed that this development aligns with the firm’s mission to tailor wealth management solutions to individual client needs while enhancing operational efficiency, and reducing costs thanks to the native configurability and the agility of its systems.
Mehdi Fichtali, CEO of FinaMaze stated “Our goal is to redefine the future of wealth and asset management by leveraging on AI capabilities. We envision a shift from conventional bulk asset management, which sorts investors into three basic risk-level portfolios, to a more personalized approach. Here, AI, under human strategic supervision, will manage unique portfolios specifically designed to align with each investor’s risk profile, goals, and distinct behavior.”
Industry sources also affirmed that FinaMaze AI technology will allow its B2B and B2B2C clients to offer private-banking-level wealth management to a broader audience, lowering the investment threshold through AI and automation processes that FinaMaze labels as the 5Ps.
