May 24, 2024

P&G Egypt Appoints Kareem Yassin As New VP And GM

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Procter & Gamble has announced the appointment of Kareem Yassin as Vice President and General Manager for P&G Egypt. Previously, Kareem was leading the company’s sales organization in the country.
Kareem Yassin New Vice President And General Manager For P&G Egypt-Image Courtesy-Procter & Gamble

Procter & Gamble has announced the appointment of Kareem Yassin as Vice President and General Manager for P&G Egypt. Previously, Kareem was leading the company’s sales organization in the country.

Industry sources added that the appointment of Kareem is in line with the creation of a new market operations unit for Africa that brings together our current North Africa and Sub-Saharan Africa operations to deliver continued expansion across Africa. Our strategy is to create a one Africa organization that drives sustainable top and bottom-line growth by delivering irresistibly superior products to Egyptian and African consumers.   

Industry sources further confirmed that Kareem is an alumnus of the American University in Cairo, who graduated in 2005 with a Bachelor of Arts in Economics. He commenced his journey in P&G 18 years ago as a Sales Section Manager and since then has assumed local and regional responsibilities in the sales & commercial organization in Egypt, UAE, and Saudi managing more than 15 countries in the Middle East & Africa. 

He is especially known for his passion for elevating the firm’s focus to be a ‘Force for Good, Force for Growth.’ He is a strong believer & supporter of gender equality, diversity & inclusion. He is well known for his support of community work. He also has a huge passion for mentoring young talents, believing that people come first within his organization.

Industry sources also affirmed that throughout his journey he has operated in every category within this region. Under his leadership, the organization has managed to create top-line revenue along with growth of both shares & margins.

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