June 24, 2024

Taiba Investments And Sitecore Alliance To Boost Digital Experiences

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A significant step in the company’s commitment to leveraging tech solutions to enhance its digital presence
Hamad Alsalman, VP of Marketing and Communications at Taiba Investments, and Ahmed Alrabiah, Regional Vice President - Saudi, Kuwait & Bahrain at Sitecore. Image Courtesy: Taiba Investments

Taiba Investments, a leading hospitality and real estate company with a track record in managing, developing, and operating hotels and residential compounds and commercial centers across the Kingdom, has signed a new agreement with Sitecore, a leading provider of digital experience management (DXM) solutions.

Industry sources further added that this agreement was announced during the Arabian Travel Market held in Dubai from May 6-9, 2024, marking a significant step in the company’s commitment to leveraging tech solutions to enhance its digital presence and scale up customer experiences. 

Industry sources further added that the signing of the MOU displays a mutual intention to explore collaboration to utilize Sitecore’s DXM solutions. By leveraging Sitecore’s expertise in DXM technologies, Taiba Investments aims to revolutionize guest experiences across its hotel and real estate brands.

Hamad Alsalman, VP of Marketing and Communications at Taiba Investments stated: “We are committed to refining customer experiences across our portfolio through an integrated digital ecosystem that drives operational and administrative efficiencies, optimizing content and data management and elevating our offerings. This collaboration is part of Taiba’s plan to invest in digital solutions to power our journey towards enhancing the experiences of our guests and our customers in general.”

Ahmed Alrabiah, Regional Vice President – Saudi, Kuwait & Bahrain at Sitecore stated “Sitecore looks forward to collaborating with Taiba Investments to develop a customized solution that meets their unique requirements. Our expertise in empowering hospitality businesses to create unparalleled guest experiences, combined with our focus on knowledge sharing and training on Sitecore products and best practices, will ensure that Taiba achieves its goals of redefining the guest experience landscape and setting new benchmarks for excellence in the industry.”

Industry sources added that this agreement between Taiba Investments and Sitecore sets new standards for immersive and personalized services that focus on creating the best customer experiences, contributing to the evolution of the hospitality industry towards innovation, competitiveness, and excellence.

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