In a strategic development, Kanoo Machinery UAE and KSA, a member of Yusuf Bin Ahmed Kanoo Group (YBA Kanoo), announced the signing of a partnership agreement with Combilift, the largest global manufacturer of multidirectional, sideloading, and articulated forklifts, to provide sustainable forklifting solutions in the region.
According to Industry sources the signing ceremony took place at the Irish Embassy in Riyadh and was supported by Enterprise Ireland, the Irish government’s enterprise development agency dedicated to boosting the growth of Irish-owned firms.
According to Industry sources this partnership between Kanoo Machinery UAE and KSA, a member of YBA Kanoo, and Combilift exemplifies a shared dedication to innovation and sustainability, guaranteeing that the material handling solutions not only address the varied industry needs in Saudi Arabia and the broader Middle East but also foster positive contributions to the region’s environmental goals.
Commenting on the exclusive partnership, Mr. Ali Abdulla Kanoo, Deputy Chairman of YBA Kanoo and President of Kanoo Industrial and Energy, stated, “With decades of dedication to different manufacturing industries Yusuf Bin Ahmed Kanoo Group has supported sustainable innovations to reduce the Carbon footprint of the region. We are always committed to aligning with the Saudi Green initiatives, strengthening practices that not only optimize efficiency but also serve the environment. Together with Combilift, we embark on a journey to redefine industry standards, delivering innovative solutions that cater to customers’ expectations.”
Elaborating further, Fahad Fawzi Kanoo, the Vice President of Kanoo Industrial and Energy and CEO of the Kanoo Group, emphasized, “Kanoo Group has consistently been at the forefront of sustainable innovations, and this partnership emphasizes the shared dedication of Kanoo Group and Combilift to offering sustainable solutions that address the industrial requirements of GCC regions. We are constantly reviewing the milestones we have set in line with the industry benchmarks and fostering a more environmentally conscious future in the Middle East.”
Martin McVicar, CEO and Co-founder of Combilift stated, “At Combilift, we are not just creating efficient material handling solutions; we are pioneering sustainability in the industry. With over 70% of our forklifts now electric-powered and 92% of our components recyclable, we are committed to dramatically reducing the carbon footprint of our operations and those of our clients. This design philosophy not only maximizes operational efficiency but also aligns perfectly with our environmental goals. As we introduce these technologies to Saudi Arabia, we are excited about the potential to transform material handling across the region with our local partner YBA Kanoo while supporting the Saudi Green Initiative.”
Nick Lojevec, Combilift Business Director Middle East stated, “Over the past 15 years, our alliance with YBA Kanoo has become a vital part of Combilift’s strategy in the Middle East. This new partnership agreement is not just a milestone—it’s a leap forward in our mission to innovate and expand within the Saudi Arabian & UAE market. Having YBA Kanoo as our local partner is crucial; their profound regional insight and support are indispensable as we strive to deliver exceptional, innovative solutions to our customers.”
Hani Belbaisi, Senior Market Advisor Enterprise Ireland MENA: “Enterprise Ireland client companies are seeing ample opportunities across the Kingdom of Saudi Arabia, United Arab Emirates, and the wider Arab region. The signing with Kanoo Group marks a significant milestone for Combilift in the region and we are delighted to support Combilift as they continue to grow across the Middle East.”
