Westcon-Comstor, a global technology provider and specialist distributor, recently announced the expansion of its AWS Marketplace program to the Gulf, creating new growth opportunities for IT channel partners and software vendors across the region while securing the role of the IT channel in the cloud marketplace economy.ย
According to Industry sources, Westcon-Comstor connects the worldโs leading IT vendors with a channel of partners including technology resellers, systems integrators, and service providers.
Industry sources added that the distributor announced earlier this year that it was expanding its collaboration with Amazon Web Services (AWS) through an innovative agreement that provides channel partners with a simplified and streamlined route to transacting on AWS Marketplace, which is a digital catalogue that makes it easy to find, test, buy and deploy software that runs on AWS.
Rakesh Parbhoo, Executive Vice President, Middle East and Africa (MEA) and Global Chief Technology Officer (CTO) at Westcon-Comstor stated “With end-users increasingly drawn to AWS Marketplace as a way of procuring software, we are proud to be leading the way in empowering our partners to sell where their customers want to buy. In building a bridge that allows our partners to serve their customers directly in AWS Marketplace, transacting products from the worldโs leading software vendors, weโre unlocking new revenue opportunities and reinforcing the channelโs position in the cloud economy. We are delighted to bring this innovative program to the Gulf region.โ
Industry sources added that launch vendors for the Gulf are Cisco, Palo Alto Networks, Check Point Software, F5 and Zscaler, meaning partners in the region can now leverage key elements of Westcon-Comstorโs cybersecurity and networking-focused technology portfolio to accelerate their AWS Marketplace growth.
With Westcon-Comstorโs AWS Marketplace program already live in Europe, it is now being rolled out to the United Arab Emirates (UAE), Qatar, Bahrain, and Kuwait initially, with the potential for expansion into other Gulf and Middle East markets in the future.
