Avaya, a global leader in Enterprise CX, recently announced that it has appointed Fadi Moubarak as Vice President for Sales and Channels in the Middle East, Africa, and Central Asia.
According to Industry sources, Moubarak is a 34-year IT industry veteran, and has been with Avaya for over 10 years, having previously led the firm’s channel business in the EMEA and APAC regions. During that time, he successfully transitioned Avaya’s channel programs and cultivated relationships so that Avaya partners could better serve customers’ experience transformation requirements while protecting their own business growth.
“Fadi has earned the respect of the Avaya team, our partners, and our customers, making him the natural leader for the newly formed Middle East, Africa & Central Asia area. Fadi is well-placed to take the lead on our regional transformational initiatives, as well as the opportunities ahead of us. I look forward to seeing him thrive in this new position,” stated Cameron Thomson, Group Vice President – EMEA Theatre, Avaya.
“Many of our largest and most advanced global customers are based in this region, and it’s been a pleasure to work with them over the past 10 years. I’m looking forward to taking these relationships to the next level, finding creative solutions to drive transformative customer and employee experiences without the disruption of large-scale technology replacements,” stated Moubarak.
Industry sources also added further that with extensive knowledge of the region he now leads, and as part of Avaya’s reimagined go-to-market strategy, Moubarak will work with local customers and partners to help them drive business growth through delivering outstanding customer and employee experiences.
