October 10, 2024

Genetec To Display Advanced Physical Security Solutions

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Genetec to showcase advanced physical security solutions at Intersec Saudi Arabia 2024. Cutting-edge physical security infrastructure pivotal in enabling seamless urban development and enhancing public safety
Genetec to showcase advanced physical security solutions at Intersec Saudi Arabia 2024. Gentec's Security Center. Image Courtesy: Gentec

Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, will display the latest version of its flagship unified security platform Security Center, as well as a range of cloud-ready solutions at Intersec Saudi Arabia 2024.

According to the Industry sources, taking place from 1- 3 October 2024 at the Riyadh International Convention and Exhibition Center, the sixth edition of the country’s premier security trade fair will overview Genetec at the forefront of discussions on how advanced physical security systems and cutting-edge analytics are shaping the Kingdom’s smart city ambitions.

Firas Jadalla, Regional Director – Middle East, Turkey and Africa (META), Genetec Inc.
Firas Jadalla, Regional Director – Middle East, Turkey and Africa (META), Genetec Inc.

“In a rapidly evolving security landscape, it is essential for physical security professionals in Saudi Arabia to remain agile, embracing new technologies that not only protect people and infrastructure but also deliver valuable operational insights that enable smarter decision-making,” stated Firas Jadalla, Regional Director – Middle East, Turkey and Africa (META), Genetec Inc. “We are excited to return to Intersec Saudi Arabia and showcase how our cutting-edge solutions support the Kingdom’s ambitious smart city initiatives and Vision 2030 goals.”

Exhibiting at Hall 1, Stand E-12, Genetec will also provide insights into the latest advancements in hybrid cloud-based security. According to key findings from the 2024 State of Physical Security report, most organizations prefer a hybrid approach, combining both on-premises and cloud-based solutions. Industry sources further added that close to 60% percent of end-user respondents revealed that their organizations aim for a security deployment strategy that combines both, with 12% of regional end-users stating that their organizations are currently storing video surveillance data locally and in the cloud.

Genetec to showcase advanced physical security solutions at Intersec Saudi Arabia 2024. Cutting-edge security infrastructure pivotal in enabling seamless urban development and enhancing public safety. Image Courtesy: Gentec
Genetec to showcase advanced physical security solutions at Intersec Saudi Arabia 2024. Cutting-edge security infrastructure pivotal in enabling seamless urban development and enhancing public safety. Image Courtesy: Gentec

Industry sources further confirmed that attendees will get the opportunity to engage with Genetec experts and explore how unified physical security solutions are unlocking new capabilities for businesses and government entities across the region.

Industry sources also added that Intersec Saudi Arabia 2024 will be offering an ideal platform for Genetec to display its commitment to the Kingdom, following a series of strategic investments comprising the expansion of its Riyadh office, and a surge in collaboration with local partners.  To learn more about Genetec, visit the team at Intersec Saudi Arabia 2024, stand 1-E12.

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