Land Sterling, a leading real estate consultancy firm, recently announced the appointment of Said El Haouasli as its new Chief Executive Officer, effective 1 October 2024. According to Industry sources, with over 20 years of leadership experience in real estate and community management, Said is set to power the firm towards the next phase of growth and innovation.
Industry sources further confirmed that Said joins Land Sterling with a wealth of experience, having held senior roles at prominent organizations such as MAF Dalkia, Imdaad, DAMAC, and Dubai Community Management. His strategic expertise and hands-on leadership approach will be pivotal as Land Sterling continues its trajectory of delivering excellence across the MENA region and beyond.
Abdelbasset Betraoui, the outgoing CEO, who will remain on the board, expressed his confidence in Said’s leadership: “Said’s deep industry knowledge and strong leadership skills make him the ideal choice to lead Land Sterling. I am proud of what we’ve achieved, and I look forward to seeing the company thrive under his guidance.”
Commenting on his appointment, Said El Haouasli stated, “I am excited to take on this new role and lead Land Sterling into its next chapter. We will continue to build on the company’s strong foundation while embracing new opportunities and challenges. My focus is on fostering collaboration and innovation to drive growth and enhance client value.”
Industry sources further confirmed that Said’s appointment comes at a time of expansion and transformation for Land Sterling, which continues to boost its presence as a trusted real estate consultancy partner across the Middle East, North Africa, and Europe.
