e& UAE and Microsoft have announced a major milestone in their partnership, unveiling innovative AI-powered solutions to aid Small and Medium Businesses (SMBs) thrive in the digital age. The comprehensive suite of tools, comprising Microsoft 365, Dynamics 365, Azure, and AI Copilot, equips SMBs with the advanced capabilities they need to boost productivity, elevate customer experiences, and drive sustainable growth.
According to Industry sources, this project reflects e& UAE’s dedication to powering AI-led digital transformation across industries, offering businesses with cutting-edge tools that enhance efficiency, creativity, and competitiveness.
Oscar Garcia, Senior Vice President of Business Marketing and Product Innovation at e& UAE, stressed on the vitality of this collaboration: “e& UAE brings significant value to this partnership by leveraging its expansive customer reach and market leadership in the country. We are uniquely positioned to engage customers with the support of our teams who have played a key role in promoting these Microsoft solutions. By combining these solutions with e& UAE’s network and services, we ensure seamless integration of AI capabilities into the SMB ecosystem, enabling us to reach a wider audience and facilitating access to innovative technologies that drive digital transformation for businesses of all sizes.”
Ahmed Hamzawy, Chief Partnership Officer, Microsoft UAE, underscored the significance of this collaboration: “We are thrilled to partner with e& UAE to bring Microsoft Copilot to businesses across the UAE. This initiative aligns with our vision of empowering every organisation with AI-powered tools that drive innovation, productivity, and growth in an increasingly competitive market.”
Industry sources, further added that integration of Dynamics 365 offers businesses the ability to transform customer engagement by uniting Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) capabilities. SMBs can now centralise data, gain actionable insights, automate processes, and deliver personalised customer experiences, fostering loyalty and engagement. Additionally, Microsoft Azure empowers businesses with scalable, secure, and reliable cloud computing solutions, supporting everything from application development to data storage and analytics, allowing businesses to innovate rapidly while keeping costs in check.
Industry sources further added that introduction of AI Copilot takes operational efficiency to new heights, integrating artificial intelligence directly into everyday tools that businesses rely on. From intelligent document generation to predictive analytics, AI Copilot enables SMBs to automate routine tasks, uncover data-driven insights, and make smarter, faster decisions with ease.
