Dubai Holding Entertainment, one of the largest diversified entertainment groups in the region, has entered a strategic partnership with Trip.com Group, a leading global online travel agency. This collaboration aims to enhance the accessibility and distribution of Dubai Holding Entertainmentโs attractions to the Chinese market, ensuring travellers have seamless access to the best of Dubaiโs entertainment experiences.
Under the partnership, Trip.com Group becomes the General Agency and Preferred Partner for Dubai Holding Entertainmentโs attractions in China. By integrating Dubai Holding Entertainmentโs offerings into its platforms, Trip.com Group will provide users with easy access to renowned destinations such as Dubai Parks and Resortsโthe Middle Eastโs largest theme park destination featuring MOTIONGATEโข Dubai, Real Madrid World, the first-ever football-themed park ,LEGOLAND Dubai Theme Park and LEGOLAND Water Park. Other highlights include, The Green Planet Dubai, Wild Wadi Waterparkโข, Inside Burj Al Arab Tour, Global Village, The View Palm Jumeirah and more.
Through this partnership, Trip.com Groupโs users will enjoy access to exclusive deals and packages for DHEโs attractions, ensuring a seamless and enriching experience when visiting Dubai. This collaboration is expected to provide Chinese travelers with enhanced convenience and valuable options for exploring the best entertainment and leisure experiences Dubai has to offer.
This partnership is part of a broader effort to expand Dubai Holding Entertainmentโs reach and attract travellers from key international markets, with a particular focus on the growing demand for travel experiences in Dubai. By offering Dubai Holding Entertainmentโs diverse portfolio of attractions to Trip.com Groupโs vast global user base, both organizations aim to drive increased tourism to the UAE, contributing to the regionโs continued growth as a leading global destination.
