ChannelEngine, a global leader in marketplace integration and operation software, recently announced its collaboration with GMG, a global well-being and retail conglomerate, to drive GMG’s marketplace expansion across MENA and SEA.
Industry sources added that the partnership emphasizes on the surging demand of marketplaces in powering the ecommerce growth across regions where digital adoption is surging. With ChannelEngine’s scalable platform, GMG is well-equipped to capitalize on this trend, ensuring its brands achieve greater visibility and reach in an increasingly competitive online retail environment.
Niels Floors, VP of Strategic Development and Regional Lead at ChannelEngine, commented: “GMG’s unparalleled portfolio and regional influence make them an ideal partner for ChannelEngine. By combining their expertise in retail with our cutting-edge marketplace technology, we are unlocking immense potential for growth and innovation in the MENA and SEA e-commerce ecosystems. Together, we’re setting the stage for a transformative digital expansion.”
Jonathan Flender, Vice President – Digital & Omni at GMG, shared: “At GMG, we focus on driving digital innovation and expanding our e-commerce footprint globally. Partnering with ChannelEngine unlocks new opportunities to streamline operations and expand our reach across leading marketplaces. By automating processes, optimizing product listings, and centralizing order management, we can deliver a superior online experience to customers worldwide. This collaboration supports our goal of transforming e-commerce into a profitable growth engine for the business.”
Industry sources further added that with ChannelEngine’s innovative software, GMG will seamlessly integrate its world-class brand portfolio into leading marketplaces, and, thereby efficiently manage product data, inventory, orders, and pricing across multiple online platforms. This integration will trigger GMG to maximize its reach, catering to the rapidly growing e-commerce demand in the MENA and SEA regions.
