Genesis, the luxury automotive brand redefining design-led mobility, announced its partnership with the iconic Coca-Cola Arena. As the official Automotive Partner, Genesis will enhance the entertainment experience at Dubai’s premier venue with a branded stand, exclusive activations, and tailored luxury experiences, marking a new chapter in its expansion into the lifestyle segment.
This multi-year partnership includes exclusive Genesis-branded displays outside the venue and other key locations, offering attendees a glimpse of the brand’s cutting-edge innovation and design. Coca-Cola Arena, the Middle East’s leading, multi-purpose indoor venue, serves as an ideal platform for Genesis to connect with a diverse audience through the convergence of performance, luxury, and cultural engagement.
Commenting on the partnership, Omar Al Zubaidi, CEO of Genesis Middle East & Africa, said, “Partnering with the Coca-Cola Arena underscores Genesis’ commitment to engaging with communities through world-class entertainment experiences. As a luxury brand dedicated to design and innovation, this collaboration aligns seamlessly with our mission to foster meaningful connections and elevate the lifestyle experiences of our customers in the region and beyond.”
Suliman Al Zaben, Director of Genesis UAE, stated, “This partnership with Coca-Cola Arena marks a significant milestone for Genesis in the UAE, strengthening our connection with audience who value luxury, innovation, and immersive experiences. As we align our vision with one of the region’s most iconic entertainment destinations, we are further solidifying Genesis’ presence in the lifestyle space and bringing our brand closer to a dynamic audience.”
This partnership represents a strategic milestone in Genesis’ growth in the Middle East, underscoring its focus on aligning with premium cultural platforms to enhance brand presence. By collaborating with Coca-Cola Arena, Genesis reinforces its position as a key player in the regional lifestyle landscape, reaching an expansive audience of residents, tourists, and industry stakeholders.
In addition to the outdoor activation, Genesis will have branded elements around the arena, offering concertgoers a premium touchpoint to interact with the brand. The partnership further includes Elevate premium hospitality with exclusive VIP suite access for Genesis clients, fast-track entry, dedicated parking, and branding across key areas such as parking spaces, solidifying Genesis’ presence at every step of the guest journey.
Mark Jan Kar, SVP, Entertainment & Content Development, MENA, ASM Global & General Manager of Coca-Cola Arena, added, “With a rich history of sponsorship partnerships across iconic events and major IPs, we are thrilled to include Genesis as the Official Automotive Partner of Coca-Cola Arena. This collaboration demonstrates a common goal of combining luxury, innovation, and entertainment to create remarkable experiences.”
As the Official Automotive Partner, Genesis invites audiences to explore its innovative vehicles and exceptional craftsmanship, making every visit to the Coca-Cola Arena an unforgettable experience. This partnership also signals Genesis’ continued efforts to elevate its global brand visibility by engaging with audiences at landmark venues and events across the world.
