Majid Al Futtaim, the leading shopping mall, community, retail, and leisure pioneer across the Middle East, Africa, and Asia, has announced a landmark AED 5 billion investment to transform the Mall of the Emirates into a next-generation lifestyle destination. Marking the mallโs 20th anniversary, the project represents a bold refounding of a regional retail icon, building on the Groupโs enduring legacy of creating great moments and delivering world-class experiences. The โMall of New Possibilitiesโ vision will introduce new retail, dining, wellness, entertainment, and cultural offerings.
As part of the transformation, 20,000 sq. m of additional retail space will be added, welcoming 100 new stores across luxury, fashion, and lifestyle categories. AED 1.1 billion has already been allocated to major enhancements currently underway, including a new wellness club, cultural hub, dining precinct, and infrastructure upgrades.
Khalifa Bin Braik, Chief Executive Officer of Majid Al Futtaim Asset Management, said: โTwo decades ago, Mall of the Emirates set a new benchmark for retail and entertainment in the region. Today, weโre building on that legacy with a bold investment that redefines what a mall can be. This transformation goes beyond physical expansion โ itโs about creating new ways for people to connect, unwind, and be inspired, all in one destination.โ
โAs we mark 20 years, our focus is firmly on the future. By introducing world-class wellness, cultural, and dining experiences, weโre enhancing quality of life and supporting Dubaiโs vision as a global city, all while remaining committed to innovation and sustainability at every step.โ
Among the upcoming features is the SEVEN Wellness Club, bringing premium fitness, spa, and recovery experiences to the Kempinski Hotel. The โNew Covent Gardenโ cultural hub, developed with the Dubai Performing Arts Academy, will open in early 2025 and include a 600-seat theater and rehearsal spaces.
As part of the transformation, a new indoor-outdoor precinct will introduce a dynamic mix of fast-casual dining and interactive entertainment, designed to foster social connection and vibrant lifestyle experiences. At its heart will be the mallโs first-ever outdoor F&B courtyard, set to debut in early 2027. This adaptable space will transform into a lush green oasis during the cooler months, offering visitors a refreshing new way to enjoy the mallโs evolving culinary scene.
Majid Al Futtaim is also redefining its entertainment portfolio to cater to all ages, with four new entertainment concepts set to launch by late 2026. VOX Cinemas has further enhanced its offering at the mall, debuting the worldโs most advanced IMAX experience to deliver cutting-edge cinema for its audiences.
The investment also includes a full revamp of the West End district, modernising its design and atmosphere to create a vibrant social hub. Infrastructure enhancements are already underway, including the rollout of the barrierless Parkin parking system, improved access roads, and bridge upgrades in collaboration with Dubaiโs RTA, expected by September.
With sustainability at its core, the transformation will integrate energy-efficient technologies, smart systems, and eco-conscious design, reinforcing Majid Al Futtaimโs commitment to shaping spaces that are innovative, inclusive, and future-ready. The Mall of the Emirates is poised to redefine the retail experience for a new era.
