Guest posting has become a popular tool to increase the reach of your website and create brand authority. That said, for a strategy including this tool to work, you’ll have to constantly create content. This can be difficult to do when you’re out there, busy running a business.
Outsourcing these tasks can help take the issue off your hands, and this is where a guest post service comes in. Business owners should keep in mind that no two services are alike, and you should find one that is compatible with your needs. In this guide, you will learn more about how to select a quality service to increase awareness for your brand.
Why Choose a Guest Posting Service?
Guest post services are a time-saving tool to improve your outreach and pitch your service to a different audience through a blog. Implementing and following up with their progress can take time that you may not have, particularly if you want to place them in high numbers. Plus, as a business owner, you may not have the skills or connections to successfully make a guest post go live.
These services handle these tasks in your stead so you may focus on the business itself. A reliable guest posting service will have built relationships with hundreds or thousands of website owners. This brings you a kind of access you may not have had otherwise. Since they have the skill and are familiar with the editorial guidelines, the posts are more likely to go live.
Things to Look Into When Choosing the Service
Not all guest post services are the same. When deciding which one is best for you, consider looking into the following aspects.
1. Content Quality
Some services that help with guest posting will take your own content, improve it, and place it on a platform that is relevant to your niche. A reliable service, however, will write SEO-rich content for you, offering expertise and value. Check whether or not they offered content for your target audience before and maybe ask for samples. The text should hold value for the reader and be free of black hat SEO meant for advertising. Texts have to pass plagiarism checks, because Google doesn’t like duplicates.
2. Link Building Quality
The quality of the links is just as important as the quality of the content itself. Make sure that the links they offer are embedded naturally within the text and that they offer value to the main text. You should go for services that provide contextual, do-follow links from an authority source, as these can improve your website traffic and credibility. While it might feel like “the more links, the merrier” is best, you should avoid services with excessive outbound links. A good quality guest post provider will know how to strike a good balance between quality and quantity.
3. Communication and Transparency
Clear communication is the key to smooth collaboration, so you should look into how open they are with you. They should have clear pricing on their website or offer them immediately upon request, having no hidden costs. Moreover, you should check their average response time, which can be found either on their website or in reviews. Since 70% of customers want their responses on the same day and only 40% are willing to wait for the next day, a reliable service will stick to that timeframe to offer an answer.
4. Turnaround Time
One guest post can rarely perform any miracles, even with the best of services. If the host platform is higher-sought, a guest post can take weeks to be placed and go live. It’s important to have realistic expectations in this case, because making a quality placement can take a bit of time. A good timeframe is within 3-4 weeks for more complex placement, but straightforward strategies with no kinks can sometimes take just a few days. Check their stats and see what their average time is.
5. Acceptance Rate
Nowadays, there are more than 1.5 billion websites out there, many of which accept hundreds of guest blogs every year. Whether these pages go live or not depends on the peculiarities and demand of the platform, and even a good post might not make it. A guest post service with an acceptance rate of at least 90% is considered good, but the higher the percentage goes, the better it is for you.
The Bottom Line
Choosing the perfect guest post can take some time, but due diligence should not be skipped. Go through your options and ask the right questions to ensure compatibility between you and the provider.
Blog Received on Mail
