E-FILL, the leading EV charging network in Saudi Arabia, owned and operated by ASX eMobility under AlSharif Group Holding, has announced the launch of the Kingdom’s first subscription-based charging model for electric vehicles.
The new plans – Basic, Standard, and Business/Fleet – are designed to provide EV drivers with more cost predictability, affordable charging, and convenient access to E-FILL’s growing nationwide fast-charging network, setting new innovative and flexible energy pricing model.
Mohammed Almusawa, CEO of ASX E-Mobility | E-FILL, commented: “This launch is a breakthrough in how EV drivers engage with charging infrastructure in Saudi Arabia. By introducing a subscription model, we are providing flexibility, affordability, and innovation in energy pricing, empowering drivers and businesses to integrate EVs into their lives with greater ease. This move reinforces E-FILL’s role as a pioneer in the Kingdom’s mobility transformation and directly contributes to Vision 2030’s sustainability goals.”
With this milestone, E-FILL becomes the first company in Saudi Arabia and GCC to introduce a subscription model in EV charging – a practice widely adopted by leading international networks in Europe, the United States, and Asia. The initiative further builds on E-FILL’s track record of industry firsts, including being the first private operator to roll out a public fast[1]charging network across Riyadh, Jeddah, and the Eastern Province.
