At GITEX Global 2025, e& UAE, the flagship telecom arm of global technology group e&, has signed a strategic collaboration agreement with AMD. The agreement will see the companies explore the use of AMD technology to help power e& UAE’s vision to lead digital transformation and AI deployment across the UAE with a focus on sustainability goals, security, and skills.
This forward-looking agreement builds on e& UAE’s existing use of AMD EPYC processors and seeks to evaluate the use of AMD Instinct GPUs and AMD ROCm software suite for secure AI infrastructure scale-outs. The agreement will review the use of AMD adaptive solutions to power edge AI for telco and enterprise applications, as well as end-user AI experiences leveraging AMD Ryzen AI processors.
Marwan Bin Shakar, Acting Chief Technology & Information Officer (CTIO), e& UAE, said: “e& UAE is committed to AI that is open, secure, and aligned to the UAE’s digital transformation. With AMD, we are evaluating EPYC processors, Instinct GPUs, and ROCm software to design a secure and efficient AI infrastructure with a lower total cost of ownership and exploring adaptive edge solutions, as well as AMD Ryzen AI processor-based devices. We will focus on measurable outcomes for customers, improving efficiency and accelerating the path from pilot to production.”
Aligned with its commitment to sustainability and skills, e& UAE will explore how AMD products and solutions can be used to increase energy efficiency across its digital infrastructure and reduce the total cost of ownership (TCO). Furthermore, the agreement outlines the intent to establish joint initiatives such as AI labs, training programs, and partner engagement, to accelerate innovation within the UAE’s growing AI ecosystem.
“This collaboration represents a strategic alignment between e& UAE and AMD to accelerate AI innovation across the UAE and beyond,” said Philip Guido, Executive Vice President and Chief Commercial Officer, AMD. “AMD is focused on delivering open, end-to-end AI solutions that redefine performance, efficiency, and accessibility. Together we will leverage the AMD AI portfolio to meet e& UAE’s performance and security needs.”
The e& pavilion is located at Dubai World Trade Centre, Zabeel 1, stand no: Z1-A10 & Z1-A20 at GITEX Global 2025. AMD is located at Stand H7-B30, Hall 7.
